[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to monetize mobile web traffic. Despite more than 10 years of surging mobile traffic, few publishers have found good solutions for driving revenue from this channel. But don’t despair, the imminent demise of the third-party tracking cookie and new technology designed specifically to enhance mobile site speed and ad delivery are set to revitalize the space and enable publishers to maximize mobile web revenue opportunities. Of course, it won’t be simple. A mobile monetization strategy is definitely not plug and play. Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. With this in mind, our sister brand AdMonsters developed a playbook aimed at helping you navigate these challenges. It dives into the nuances of each of the areas mentioned above, illustrate how they're interconnected and assist you in making your mobile web performance the best it can be. DOWNLOAD THE PLAYBOOK! The post How Publishers Can Monetize the Mobile Web appeared first... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Bloomsbury has acquired California-based academic publisher ABC-CLIO in a $22.9m (£17.3m) deal, expanding its academic and digital publishing presence in North America. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 16:09:02 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Vox Media has confirmed what CNBC reported earlier this week, that it is indeed about to undergo a round of layoffs that will eliminate 72 positions, which accounts for 6% of its total staff of 1,200. In a letter to staff, CEO Jim Bankoff, broke the difficult news to his employees candidly,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-16 14:53:51 UTC ]
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[caption id="attachment_175628" align="alignright" width="150"] Stuart Emmrich[/caption] Less than a year after being named editor of Vogue.com, Stuart Emmrich is stepping down from that role, Folio: has confirmed. Emmrich, the former longtime editor of The New York Times' Styles section who... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-29 16:47:32 UTC ]
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CEO of News UK, Rebekah Brooks, tells staff pandemic has hammered print sales and advertising revenueThe publisher of the Sun and the Times has warned of impending job losses as part of a major cost-cutting programme as the coronavirus pandemic hammers newspaper sales and advertising... Continue reading at The Guardian
[ The Guardian | 2020-06-11 12:06:20 UTC ]
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Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Whether or not we’re actually ready, America is reopening. The process to return to “normal” will be uneven and gradual across the country in the coming days, weeks and months. And regrettably, we are no more certain today than we were six weeks ago about what recovery will actually look... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-30 16:26:17 UTC ]
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