How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to monetize mobile web traffic. Despite more than 10 years of surging mobile traffic, few publishers have found good solutions for driving revenue from this channel. But don’t despair, the imminent demise of the third-party tracking cookie and new technology designed specifically to enhance mobile site speed and ad delivery are set to revitalize the space and enable publishers to maximize mobile web revenue opportunities. Of course, it won’t be simple. A mobile monetization strategy is definitely not plug and play. Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. With this in mind, our sister brand AdMonsters developed a playbook aimed at helping you navigate these challenges. It dives into the nuances of each of the areas mentioned above, illustrate how they're interconnected and assist you in making your mobile web performance the best it can be. DOWNLOAD THE PLAYBOOK! The post How Publishers Can Monetize the Mobile Web appeared first... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
News tagged with: #enable publishers #mobile web #caption id= #driving revenue #coordinated effort #user experience #digital publishing

Other Publishing stories related to: 'How Publishers Can Monetize the Mobile Web'


Oyster Now Available Via the Web or Mobile Browser

Subscription ebook service Oyster is expanding its platform, offering subscribers access to the website through any web browser. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web browser #mobile browser


Publishers give Web articles audio options

Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Infographic: Publishers on closing the mobile gap

We asked attendees at this week’s Digiday Publishing Summit to discuss the challenge of mobile campaigns. Here’s what they thought about closing the mobile revenue gap, multi-screen campaigns, and more. Sponsored by CheckM8.The post Infographic: Publishers on closing the mobile gap appeared... Continue reading at Digiday

[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post infographic #mobile gap #asked attendees #mobile campaigns


Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #digital publishing


Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

[ Digiday | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #web publishing #avid readers


Erie Times-News Releases iPad, iPhone, Android Apps and Mobile Web Powered by Whiz Technologies

Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #tablet apps #kindle fire #smartphone apps


Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger audience


Storify Acquired by Web Publishing Services Company Livefyre

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek

[ AdWeek | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live chats #publisher clients #user-generated content #potential implications


Facebook announces Mobile Games Publishing pilot program

Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #source link #distribution platform #mobile games #pilot program #provide feedback #analytics tools


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay wall #radar online


Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content management


Leaders in Mobile News Publishing Share 8 Keys to Success

If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew internet #american life


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #cross-platform publishing #ebook revolution


AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Barnes & Noble relabels PubIt! as Nook Press, adds web-based publishing tool

Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget

[ Engadget | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook press #barnes noble #online hub #nook hd


Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #research suggests


Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors


Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek

[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #coming months


A One-Stop, Web-Based Shop For Comic Book Publishing

Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company

[ Fast Company | 2012-11-14 00:00:00 UTC ]
More news stories like this |


The Telegraph Brings Web Meter, Mobile Subs to Overseas Readers

UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins charging £1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
More news stories like this |