From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing automation on both the front- and back-ends of the business, publishers are creating more efficient operations that can deliver synchronized messaging on multiple platforms in a virtual instant. From Social media, to email, to telemarketing and SMS and several other channels, automation has a number of use cases publishers should be exploring. However, like most technologies, automation is complex and has a language of its own. But that hasn’t stopped some publishers from leaning into it and reaping all the benefits it offers. These publishers have released that success in today’s media landscape because of their willingness to embrace technology and capture insightful data. And they have streamlined their operations across a multitude of channels, thus maximizing their output. The post How Publishers Are Streamlining Their Businesses With Marketing Automation appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 04:36:30 UTC ]
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Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 04:45:41 UTC ]
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Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
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Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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Bonnier Books' Sydney-based publisher Echo Publishing has appointed Tegan Morrison as associate publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 20:32:57 UTC ]
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Thomas Nelson has appointed Damon Reiss to v-p, publisher of its W Publishing imprint, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
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At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday
[ Digiday | 2019-10-25 04:00:05 UTC ]
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Lego Publishing will launch a new imprint, Lego Books, in partnership with children's book publisher Ameet. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 12:07:17 UTC ]
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One of the most interesting things about book publishing, as an industry, is the way imprints and publishing houses develop over time—shifting focus to keep up with public interest, taking on personalities along with personnel, changing hands ad nauseam and merging like no one’s watching.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-15 09:36:09 UTC ]
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African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 23:53:47 UTC ]
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Following the June 7 departure of publisher Dayna Anderson and managing editor Cassandra Farrin, the Eagle, Idaho-based company named Justin Mitson publishing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-13 04:00:00 UTC ]
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Working to build a global, supportive community of women in publishing, the first PublisHer's dinner brought together some 30 women making a difference in the book business. The post First PublisHer’s Dinner: Working to Support Women in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
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Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-14 00:00:00 UTC ]
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A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-21 00:00:00 UTC ]
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Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
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The 2019 Publishers' Forum in Berlin will feature a programming partnership with the Frankfurter Buchmesse's THE ARTS+, while Publishing Scotland has issued its call for fellowship applications. The post Industry Notes: Germany’s Publishers’ Forum and THE ARTS+, Publishing Scotland Fellows... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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"There was a time when there were few English-language publishers here in Québec," says Linda Leith, president of the Association of English-language Publishers of Québec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek
[ AdWeek | 2018-09-10 00:00:00 UTC ]
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