The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they have to give up that direct connection to readers. The magazinesfrom publishers like Hearst, Cond Nast and Meredithwon't get access to data about their Apple News Plus readers, because Apple doesn't track users, which also means advertisers can't target them."The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-30 00:00:00 UTC ]
News tagged with:
#direct connection
#apple doesn
#track users
#operated properties
#york media
#web properties
Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 09:03 The new-look Paris Book Fair will open on Friday [18th March] for four days as five of the leading French publishers ponder the raids by the European Commission competition officials a fortnight ago. Hachette Livre, Bayard... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette livre
#scaled back
#opening hours
Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 13:30 French authors are increasingly satisfied with their publishers, according to the third annual survey conducted by the Civil Society for Multimedia Authors (Scam). The latest results show that 71% of respondents are... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers pay
#civil society
Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
More news stories like this |
Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times
[ The New York Times | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
Written By: Charlotte Williams Publication Date: Tue, 15/03/2011 - 15:45 Apple's latest version of its iBooks app, which allows ebooks to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being "the beginning of a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest version
#ibooks app
#printed books
#including harpercollins
#pan macmillan
#simon schuster
Written By: Barbara Casassus Publication Date: Tue, 15/03/2011 - 09:23 French culture minister Frédéric Mitterrand has urged French publishers to speak with one voice in forthcoming negotiations with Amazon over supplying their ebooks for the Kindle. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french government
While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times
[ The New York Times | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#satisfy demand
With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad-page champ
#magazine apps
#print advertising
#magazine brands
In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
#wimpy kid
Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:02 The relationship between publishers and retailers needs to change if physical bookshops are not to face a "bleak" future, the c.e.o. of Blackwell has warned. Andrew Hutchings was speaking during the Retailers Question Time... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical bookshops
#andrew hutchings
#heythrop park
#patrick neale
#chipping norton
Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipg awards
#independent publisher
Association publishers face some unique challengesnamely their role as an ancillary operation within a broader organization. However, the operative word is publisher and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#association publishing
Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular science
Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eventually expand
#random house
Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 13:45 Transworld is to publish the autobiography of Happy Mondays star Shaun Ryder. Editorial director Sarah Emsley acquired UK and Commonwealth rights through Matthew Hamilton at Aitken Alexander Associates. Emsley said:... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matthew hamilton
#living legend
#life lived
#absolutely thrilled
Written By: Charlotte Williams Publication Date: Tue, 08/03/2011 - 08:20 Harvill Secker is to publish Nanjing Heroes, a novella by Chinese author Yan Geling, which is currently being made into a film starring Christian Bale. Editor-at-large Rebecca Carter acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harvill secker
Walter Zacharius emerged from the world of true-confession magazines and paperback genre fiction to found Kensington. Continue reading at The New York Times
[ The New York Times | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#romance publisher
Adobe Digital Publishing Suite supports tablets running Android as well as RIM PlayBook and iOS tablet devices. Continue reading at PC World
[ PC World | 2011-03-07 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 15:24 Gardners has received backing for its Hive consumer website from publishers including Hachette UK's c.e.o. after it presented its new initiative to more than 300 publishers. The wholesaler has yet to confirm a live date for the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles sold
The clothing boutique Kitson sold twice as many books in 2010 as the year before. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this |