Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-18 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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Chinese publishers are rushing to capitalise on the growth in the country’s children’s books market, with book sales data company Open Book citing a 15% year-on-year rise in value terms in 2016 to date, following double-digit surges in recent years. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Previewing the audiobook track at the FutureBook conference, we look at sales statistics and predictions from Michele Cobb at the Audio Publishers Association. The post Golden Headsets: Audiobooks’ Growth Is Music to Publishers’ Ears appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-28 00:00:00 UTC ]
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In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
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While LinkedIn is still far behind Facebook as the dominant referrer for traffic, it has been steadily growing since January. Publishers saw a spike in January -- in some cases, traffic jumping sixfold. Instead of a change in behavior, dark social traffic was attributed to LinkedIn. Since then,... Continue reading at Digiday
[ Digiday | 2016-09-27 00:00:00 UTC ]
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UK publishers said the demand for rights from Chinese publishers at BIBF “far exceeded expectations”, with children’s and illustrated books particularly in demand. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Bonnier Publishing is launching a new US division, Bonnier Publishing USA, as part of "an ambitious programme for growth" in the territory lead by group c.e.o Richard Johnson. Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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With a major Canadian textbook publisher citing a drop from $1 million annually to $100,000, Canada's review of copyright changes may be welcome next year. The post More Copyright Fallout: Canadian Textbook Publishing Called ‘Not Sustainable’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
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Shame is a hot topic in the religion and spirituality world, and three new books share not only the subject, but their titles, as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
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From rights on offer at the London Book Fair to digital developments in Thailand, our Spring 2016 magazine highlights rights opportunities across the globe. The post Download: Publishing Perspectives Spring 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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