How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth

The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
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Digiday Research: More publishers see programmatic revenue growth in Europe than the US

A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-20 00:00:00 UTC ]
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Download the Spring 2018 Publishing Perspectives Magazine

Get a digital copy of the Spring 2018 Publishing Perspectives Magazine, out in print at the London Book Fair next week. This issue puts a focus on diversity in book publishing. The post Download the Spring 2018 Publishing Perspectives Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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Publishers Confront Slow Growth

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[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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As promised, Facebook traffic to news publishers declines again, post news-feed change

Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
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Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity

With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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France’s Publishers Cite Progress in Sustainable Paper Consumption; Bowker Partners With Book+Main

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[ Publishing Perspectives | 2017-12-18 00:00:00 UTC ]
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Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
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Black Spring Press publisher Hastings dies aged 52

Robert Hastings, publisher at independent Black Spring Press, has died aged 52 following an illness. Continue reading at The Bookseller

[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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Global Kids Connect 2017: Publishing Professionals Talk International Growth

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[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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Louise O'Neill's Almost Love to publish spring 2018

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[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Facebook always wins: Data shows publishers are buying far more Facebook traffic

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[ Digiday | 2017-07-19 00:00:00 UTC ]
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‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

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[ Digiday | 2017-06-28 00:00:00 UTC ]
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Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth

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[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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Inside French publisher programmatic cooperative La Place’s growth ambitions

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Finding sustainable growth in OA

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[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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How publishers squeeze new traffic out of their old content

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[ Digiday | 2017-01-11 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

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Kids' books surge 'could cause problems' for China's publishers

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[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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