How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also 30-second views, proving that close to half (or more) viewers are sticking around instead of scrolling by the clip in their news feed. The post How PopSugar gets people to watch its Facebook videos for 30 seconds appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-04 00:00:00 UTC ]
News tagged with: #facebook videos #greater emphasis

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Morgan Entrekin on ‘That 30-Year-Old Hanging Out’ at Frankfurt

Grove Atlantic CEO and publisher Morgan Entrekin talks about the value of Frankfurter Buchmesse for young professionals. The post Morgan Entrekin on ‘That 30-Year-Old Hanging Out’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-18 16:07:13 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #morgan entrekin #frankfurter buchmesse


Katherine Min was ahead of her time. Four years after her death, her second novel proves it

Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
More news stories like this | News stories tagged with: #debut novel


The people’s hero Keanu Reeves has written a novel with China Miéville.

Yep—noted art book publisher, comic book writer, and all-purpose hero Keanu Reeves is back to bless the darkest timeline with a novel. The Book of Elsewhere, which will be published by Del Rey on July 23, 2024, was co-written with China Miéville, and is set in the world of the BRZRKR comics that... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-10 15:27:59 UTC ]
More news stories like this | News stories tagged with: #china miville #del rey #comic book


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


‘Impossible People’ and ‘Roaming’ Top PW’s 2023 Graphic Novel Critics Poll

New York City in the mid-aughts set the backdrop for stylistically unique graphic narratives on a common theme—women at a pivotal moment of early adulthood and the transformative nature of friendships—which tied for the top spot on our annual graphic novel critics poll this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual graphic #critics poll #pivotal moment #early adulthood #graphic novel


Historical Fiction Books for People Who Don’t Like Historical Fiction

There are historical fiction books out there for every reader. Find recommendations for fans of literary fiction, romance, fantasy, and more. Continue reading at Book Riot

[ Book Riot | 2023-12-19 11:32:00 UTC ]
More news stories like this | News stories tagged with: #find recommendations #literary fiction #historical fiction


PW’s 2023 People of the Year: Valerie Koehler and Charley Rejsek

'Publishers Weekly' is proud to recognize Valerie Koehler, owner of Blue Willow Bookshop in Houston, and Charley Rejsek, CEO of BookPeople in Austin, as our 2023 People of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #valerie koehler #bookshop


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


Librarians Gear Up for Second In-Person LibLearnX Conference

Set for January 19-22 in Baltimore, the still evolving, learning-focused LibLearnX hopes to take another step toward becoming a worthy successor to the now defunct ALA Midwinter Meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #librarians gear


B&NE Shows Improvement in Its Second Quarter

An increase in its First Day Complete sales and lower costs in its second period resulted in a jump in earnings, on flat sales, at Barnes & Noble Education, which operates more than 1,270 college stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lower costs #flat sales


Wiley Second Quarter Marked by Rightsizing Efforts

As part of its efforts to create a leaner and more profitable company, Wiley began its restructuring plan in the second quarter, which included consolidating some functions and selling assets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #restructuring plan #selling assets


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast


N.Y. woman clears $108M of other people's medical debt — after dying of cancer

New York book publisher Casey McIntyre's health insurance allowed her to receive cancer care without saddling her family in medical debt. But as she navigated the health-care system, she met other patients who weren't so fortunate. Continue reading at CBC

[ CBC | 2023-11-29 22:49:53 UTC ]
More news stories like this | News stories tagged with: #book publisher


A Summary and Analysis of Flannery O’Connor’s ‘Good Country People’

By Dr Oliver Tearle (Loughborough University) ‘Good Country People’ is one of the best-known and most widely studied short stories by Flannery O’Connor (1925-64). The story, which focuses on a woman with a wooden leg who is befriended by a young and innocent-seeming bible salesman, takes in many... Continue reading at Interesting Literature

[ Interesting Literature | 2023-11-20 15:00:15 UTC ]
More news stories like this | News stories tagged with: #short stories


4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #civil war #holiday season


How to watch AI Book Club Night with authors Fei-Fei Li and Joy Buolamwini

Fei-Fei Li, author of "The Worlds I See," and Joy Buolamwini, author of "Unmasking AI," join the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-14 20:40:08 UTC ]
More news stories like this | News stories tagged with: #joy buolamwini #fei-fei li #unmasking ai #times book #book club


RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian

[ The Guardian | 2023-11-08 02:03:36 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


Why do so many people still love Friends? | Zoe Williams

The 90s were a decade of carefree optimism and comically low stakes. Matthew Perry’s death brings us crashing back into the now In 2004, the author Damian Barr published Get It Together: Surviving Your Quartlerlife Crisis. Barr would go on to write poignant and beautiful books (including the... Continue reading at The Guardian

[ The Guardian | 2023-10-30 18:37:24 UTC ]
More news stories like this | News stories tagged with: #radio interview #final season #memoir


Book Riot’s SFF Deals for October 30, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-10-30 14:38:41 UTC ]
More news stories like this | News stories tagged with: #sff deals #science fiction


This Week's Bestsellers: October 30, 2023

John Grisham is #1 and Rachel Maddow is #2, plus Dolly Parton, Jada Pinkett Smith, and an ever-popular manga all have a good week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good week #john grisham #rachel maddow #dolly parton #ever-popular manga #manga