How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
News tagged with: #print appeared #december issue

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ABC Offers Insight Into Publishing Relationships With Apple

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #publishing industry


Faber Academy to teach self-publishing

Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:25 Faber Academy has launched a three-day self-publishing course, with Faber Academy director Jason Cooper saying that it does not represent a conflict of interests for the publisher. The course, "Bring Your Book to Market",... Continue reading at The Bookseller

[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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HC to bring Bugsy Malone back into print

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Whither the Midlist Publisher?

For nearly a decade, some say even longer, people in the publishing industry have been decrying the death of the midlist. As the story goes, the industry consolidated—smaller and midsize publishers were gobbled up and brought together into six large houses that themselves are small pieces of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses #literary fiction


VIDEO: Terry Jones on online publishing

A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News

[ BBC News | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry jones #online publishing #website aimed


Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar


E-book charts published in Wall Street Journal

Written By: Charlotte Williams Publication Date: Mon, 31/10/2011 - 08:20 The first official sales charts including ebook sales data have been published in the Wall Street Journal this weekend, with Nielsen BookScan now supplying ebook sales reports to the US paper. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan


Bazalgette launches publisher with foodie memoir

Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 08:00 Peter Bazalgette, the man responsible for introducing "Big Brother" to the UK, is turning his hand to publishing, launching a new company with a biography of food critic Egon Ronay. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brother


Publishers Find More Uses for QR Codes

Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #qr codes #web sites


Survey: Professionals Not Replacing Print With Digital?

This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #magazine closures


Magazine Publishers Look to Where Digital is Booming: The Book Business

After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #magazine publishers #book business #initial flurry


Waterstone's to publish short story prize anthology

Written By: Lisa Campbell Publication Date: Fri, 28/10/2011 - 08:30 Waterstone's is set to publish a print and ebook anthology to celebrate the shortlist for the 2012 Sunday Times EFG Private Bank Short Story Award. The high street bookseller will publish the titles on 4th March next year, and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4th march


Kobo to set up publishing arm

Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm


Anobii signs retail deals with publishers

Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest publishers #harlequin uk #random house #pan macmillan #printed books


Headline to publish Mark Mills

Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 08:29 Headline has acquired two novels by Mark Mills, previously published by HarperCollins, and author of bestselling title The Savage Garden. Publishing director for fiction Imogen Taylor bought world rights excluding North... Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously published #mark mills #bestselling title #gernert company


Octopus to publish Biggest Loser cookbook

Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest loser #irish rights #shopping lists


Big Green Bookshop turns publisher

Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon key #wood green #illustrated work #fell asleep #friday project


Indies call for more publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies call #high street #owners call


Indies call for more educational publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies call #high street #owners call