How Meredith’s magazines are shifting to video

Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's big on experimenting with filming techniques, locations and content. “One dream, silver bullet format for live just doesn’t exist yet. We’re in the space of what story do we want to tell and how does our audience want it?" said Melinda Lee, GM of Meredith video. The post How Meredith’s magazines are shifting to video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-26 00:00:00 UTC ]
News tagged with: #betting big #facebook live #big focus #live videos #video appeared #generate revenue

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