"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to loosely as "cookies" -- don't work as well, or at all, on mobile devices. "Sometimes we don't have the tracking device we'd like to," Ms. Vale-Brennan said.That's making social-media sites like Facebook and Twitter, along with music sites and certain digital-only publishers more critical buys for marketers looking to reach multicultural audiences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
News tagged with:
#mobile device
#mobile devices
#targeted ads
Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle singles
#physical sales
#dbw told
#russ grandinetti
#kindle store
#bestselling authors
#jodi picoult
Pearson, the publisher of the Financial Times, said it expects its headline company operating profits to balloon by around 20% in 2010, helped by the performance of its flagship business newspaper. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
More news stories like this |