How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that inspired it. Seriously. It was in all the papers. An oxygen tank explosion in the command module forced the astronauts to take refuge in the lunar lander, but their stubborn insistence on breathing quickly filled the small spacecraft with poisonous, exhaled CO2, and it needed to be scrubbed from cabin’s atmosphere. That could be accomplished with onboard canisters of lithium hydroxide, but the canisters from the command module had square openings and the ports to the lunar module's filtration system were cylindrical. Oops. In the movie, you may also recall a scene at the Johnson Space Center in Houston, during which the flight director emptied the contents of a cardboard box on a table surrounded by engineers. They were told that these were the components aboard the craft available for repurposing. And the engineers were told to use them to fit a square peg into a round hole. Which, incredibly enough, they figured out. Whereupon the astronauts were instructed to rig the equipment with such items as tube socks, air hoses from a suddenly-unnecessary spacewalk space suit and, obviously, duct tape. Which, incredibly enough, they figured out, as well. It was like a MacGyver episode in... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
News tagged with: #media company #higher education #current state #spend time

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After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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London Bounces Back

In 2010, a cloud hung over the publishing world—literally. When a tongue-twisting Icelandic volcano blew its top last April, halting air travel, stranding travelers, and ruining the best-made plans of the 2010 London Book Fair. But this year's London Book Fair is back on track. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Dennis Buys Bimonthly Trivia Magazine Mental Floss

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[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Greenspun Media Group Launches Weekly Regional Business Magazine

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[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Adobe Introduces Proposal For Magazine-Like Web Layouts

Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Zinio Newsstand Back Up After Some Services Down For Four Days

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[ Folio Magazine | 2011-03-09 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

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[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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Magazine iPad App Launches Slow in First Two Months of 2011

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[ Folio Magazine | 2011-03-02 00:00:00 UTC ]
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Move over iPad, Kindle is coming to an AT&T store near you

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[ Betanews | 2011-02-28 00:00:00 UTC ]
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Hodder to release final Earth’s Children novel

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[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

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[ Media Week | 2011-02-23 00:00:00 UTC ]
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Hearst Magazines Digital Media Announces Staff Changes

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[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
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[ Betanews | 2011-02-17 00:00:00 UTC ]
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Want more women writers in magazines? Get more female editors.

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[ Slate | 2011-02-12 00:00:00 UTC ]
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Yahoo follows News Corp, announces Livestand 'magazine' for tablets

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[ Betanews | 2011-02-11 00:00:00 UTC ]
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Hearst walks away from BBC Magazines deal

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[ Media Week | 2011-02-07 00:00:00 UTC ]
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Consumer Magazine Circulation Falls 1.2 Percent In Second Half 2010

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[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
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Trade backs library e-lending, claims Overdrive chief

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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