How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach is similar to how Facebook encouraged and supported various media companies to experiment with Facebook Live earlier this year -- a stark difference from Snapchat’s closed-off approach with publishers. The post How Instagram recruits college football teams to market Stories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-29 00:00:00 UTC ]
News tagged with: #instagram stories #media companies #year -- #stark difference

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From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Faber teams with US firm to provide digital services

Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 Faber has entered into a partnership with The Perseus Books Group in the US, setting up a company to provide global digital services for independent publishers in the UK, Ireland and Commonwealth. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
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Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Penguin reissues Dahl's grown-up stories

Written By: Charlotte Williams Publication Date: Fri, 26/08/2011 - 08:48 Penguin is reissuing its collections of short stories for adults by renowned children's author Roald Dahl. The rejacketed paperback versions, priced £8.99, will be reissued in four batches, beginning with Someone Like... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
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Orwell prize to blog "hop-picking" stories

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[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Slaughter writes digital-only story to benefit libraries

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[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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W&N buys stories by New Yorker pick

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[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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Waterstone's to strengthen buying team

Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 19/08/2011 - 08:55 Waterstone's is shaking up its buying team, seeking people for its new regional commercial and buying posts as it begins to move from local to central buying. Current Waterstone's staff have been asked to... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Dr Who's Sarah Jane to tell story for Aurum

Written By: Graeme Neill Publication Date: Thu, 18/08/2011 - 15:22 Aurum is publishing a memoir by the late actress Elisabeth Sladen, best known for her tole as Sarah Jane Smith in Doctor Who. Aurum editor Sam Harrison had approached Sladen directly, buying world rights to the book directly... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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'Reader's Digest' Wants Your Life Story in 150 Words or Less

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[ AdWeek | 2011-08-17 00:00:00 UTC ]
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[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
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July retail growth "modest", amid poor book market

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[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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SoA takes short story campaign to BBC chief

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[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Society of Authors short story petition gains 5,000 signatures

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[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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