How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
News tagged with: #hearst newspapers #hearst #digital media

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Reading Short Stories is Helping Me Fall in Love With Reading Again

Inspired by another Rioter's bookish rituals, I'm trying my own. I wake up earlier than usual to enjoy a slow morning reading short stories. Continue reading at Book Riot

[ Book Riot | 2021-11-18 11:36:00 UTC ]
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RE:WIRED 2021: Neal Stephenson on Building and Fixing Worlds

The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired

[ Wired | 2021-11-10 20:46:00 UTC ]
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Dorothy Koomson and Pandora Sykes help judge 2022 Women's Prize

Author and journalist Mary Ann Sieghart will chair the judging panel for the Women’s Prize for Fiction for 2022, with fellow judges including writers Dorothy Koomson, Anita Sethi, Pandora Sykes and Lorraine Candy.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:25:38 UTC ]
More news stories like this | News stories tagged with: #dorothy koomson #judging panel #anita sethi

How a public library helped my family cope with the effects of climate change

With the ongoing climate crisis, public libraries are a temporary refuge from extreme temperatures for low-income families like my own, writes Carol Eugene Park. Continue reading at CBC

[ CBC | 2021-11-07 15:00:00 UTC ]
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Mitch Albom serves up another helping of superficial spirituality

“The Stranger in the Lifeboat” is treacly metaphysical fiction sketched in cartoon colors. Continue reading at The Washington Post

[ The Washington Post | 2021-11-01 10:00:00 UTC ]
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Hachette UK revenues fall 3% in third quarter but Shelley hails 'extremely strong' sales

Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:59:40 UTC ]
More news stories like this | News stories tagged with: #extremely strong #hachette uk #david shelley #hachette

How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Rochester and Bayard-White join Hay House as editorial team expands

Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Rosen and Dunbar team up for 'charming' illustrated poetry collection with Walker

Michael Rosen and Polly Dunbar are teaming up for the first time to create a "charming" illustrated collection of poems for toddlers with Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 21:22:46 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Building bridges

How often do we hear an engineer’s voice in books? Roma Agrawal and her critically-acclaimed Built - The Hidden Stories Behind Our Structures (Bloomsbury Press), comes to mind, but I’m struggling to think of many others. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 06:53:34 UTC ]
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When the U.S. needed secret help in Iraq, who did it call? Poland, of course.

How the two nations’ intelligence services, once adversaries, turned into strong allies. Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 12:00:00 UTC ]
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Bookouture boosts editorial team as Gleeson steps up

Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:44:12 UTC ]
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Movers and Shakers: Pinterest, BBH, McCann, Condé Nast, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Richard Osman, inspired by ‘The A-Team,’ has created a delightful band of elderly sleuths

‘The Man Who Died Twice,’ the latest in Osman’s Thursday Murder Club series, is a notably entertaining mystery novel Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 12:00:00 UTC ]
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The Book Club That Helped Spark the Gay-Rights Movement

In the nineteen-fifties, the Cory Book Service quietly connected a community. Then it was forgotten. Continue reading at New Yorker

[ New Yorker | 2021-10-05 21:58:03 UTC ]
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After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Crime fiction stars team up to support Barnardos

This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 02:35:23 UTC ]
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This book explains actually helpful actions you can take to fight climate change

You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company

[ Fast Company | 2021-09-21 07:00:55 UTC ]
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