How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of 900,000 across the U.K. For the last six months, it’s been experimenting to get the formula for social video right before taking it to brands. The post How free city magazine publisher Shortlist Media is expanding into video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-03 00:00:00 UTC ]
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PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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Why Publishers Don't Like Apps

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[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
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Publishing's leaders set to explore multi-platform future at PPA Conference

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[ Media Week | 2012-05-04 00:00:00 UTC ]
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E-tailer Fishpond targets publishers

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[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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The Expanding Role of Printers

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[ Folio Magazine | 2012-05-03 00:00:00 UTC ]
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Google Expands Carrier Billing for Digital Content

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[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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BoSacks: No B.S. : The Real Secret to Publishing Success

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[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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[ Engadget | 2012-05-02 00:00:00 UTC ]
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[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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[ PC World | 2012-04-30 00:00:00 UTC ]
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[ The New York Times | 2012-04-30 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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[ Fast Company | 2012-04-26 00:00:00 UTC ]
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