How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of 900,000 across the U.K. For the last six months, it’s been experimenting to get the formula for social video right before taking it to brands. The post How free city magazine publisher Shortlist Media is expanding into video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-03 00:00:00 UTC ]
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