Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traffic. Facebook asked more than 1,000 users to rate their daily experience and provide feedback on how it can be improved. It also surveyed tens of thousands of people around the world to better understand how well feeds are being ranked. Respondents were asked to give stories a rating of up to five stars according to how much they wanted to see each one show up in their news feed. Facebook uses algorithms to determine what people see based on each user's connections and activity on the platform. Updates to the news feed algorithm will include the probability that users want to see a given story and how likely they are to engage with it. "We saw through our research that people reported having a better newsfeed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with," the engineers wrote. So, how will this affect Pages, the section brands use to manage their Facebook page? That depends on the scope of the audience, how frequently a brand posts and what it... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-02 00:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget
[ Engadget | 2019-07-18 17:49:00 UTC ]
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The former White House press secretary was taunted with suggested titles for her reported upcoming book about working for Donald Trump. Continue reading at HuffPost
[ HuffPost | 2019-07-02 10:41:02 UTC ]
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Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic
[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-10 08:25:29 UTC ]
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Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian
[ The Guardian | 2019-05-26 07:00:06 UTC ]
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Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared... Continue reading at AdWeek
[ AdWeek | 2019-05-23 23:00:44 UTC ]
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Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake... Continue reading at AdWeek
[ AdWeek | 2019-05-23 20:09:09 UTC ]
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If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek
[ AdWeek | 2019-05-23 18:45:42 UTC ]
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A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
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The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company
[ Fast Company | 2019-05-21 09:00:08 UTC ]
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Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-20 18:15:48 UTC ]
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A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company
[ Fast Company | 2019-05-03 00:00:00 UTC ]
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Company says it has stopped using password verification feature that collected data Facebook has admitted to “unintentionally” uploading the address books of 1.5 million users without consent, and says it will delete the collected data and notify those affected.The discovery follows criticism of... Continue reading at The Guardian
[ The Guardian | 2019-04-18 00:00:00 UTC ]
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Facebook Inc. user data is still showing up in places it shouldn’t. Researchers at UpGuard, a cybersecurity firm, found troves of user information hiding in plain sight, inadvertently posted publicly on Amazon.com Inc.’s cloud computing servers. The discovery shows that a year after the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-03 20:45:00 UTC ]
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If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age
[ Advertising Age | 2019-04-02 00:00:00 UTC ]
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Mark Zuckerberg has revealed he may add a dedicated tab for "high-quality news" to Facebook, perhaps by the end of the year. The section would reportedly be free for users, though Facebook might pay publishers whose work is featured. Zuckerberg moote... Continue reading at Engadget
[ Engadget | 2019-04-01 00:00:00 UTC ]
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