How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]

Other news stories related to: "How Do You Sell Content to an Audience That Controls the Narrative?"


Do, not say

After Donald Trump's triumph in the US election, Sarah Shaffi looks at how more than ever the publishing industry needs to promote messages of inclusivity and diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The Guadalajara Book Fair Expands Its Range of Offerings

The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday

[ Digiday | 2016-11-05 00:00:00 UTC ]
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Publishing seeks to address industry’s lack of diversity

The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Untangling the AdBlock Plus whitelist

The AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry ever since it debuted in 2011. But despite how often the whitelist is written about, it isn’t entirely clear to many people how the process behind it works. Here we explain what we know and... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Country Spotlight: Singapore: Educational and STM Publishing

By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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‘Latinx in Publishing’ Launches in Hispanic Heritage Month

With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
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FutureBook Digital Census 2016 launches

The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller

[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Helping children succeed: how the publishing industry can engage reluctant readers

David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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Memo to Magazine Media: Social Networks Are Not Altruistic

Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Online community provides safe space for women writers

A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday

[ Digiday | 2016-08-18 00:00:00 UTC ]
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News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Fiona Carr Joins IPR License as Senior Sales Manager

With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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A shared ambition to bring forth more diverse voices

We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Publishing can help bridge North-South divide

There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Publishing needs freedom of movement, says PRH HR boss

Freedom of movement has undoubtedly helped the economic development of the UK and the publishing industry needs to work to "connect its demand for labour with the supply coming across the world". Continue reading at The Bookseller

[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Icelandic book trade gets a kick from Euro 2016

Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian

[ The Guardian | 2016-07-07 00:00:00 UTC ]
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What next, after the 'Leave' win?

Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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