How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]

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Frankfurt Book Fair Unveils New Opener: Digital Spotlight 2015

Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Publishing Industry Antics on April Fools

Books are a serious business, but the publishing industry had a little fun on April 1 to commemorate April Fools' Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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5 Digital Magazine Trends to Keep an Eye On in 2015

By Ron Matejko A fter speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Legality of Spotify’s lyrics feature called into question

The real-time lyrics feature that Spotify added to its desktop app this past week hasn’t impressed the U.S. karaoke industry. Joseph C Vangieri, the CEO of DigiTrax, has called it “unfair competition for us American ‘Karaoke’ companies.”Lest you think that he has a beef with Spotify, know that... Continue reading at PC World

[ PC World | 2015-03-06 00:00:00 UTC ]
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Jewish online magazine starts charging commenters to deter 'offenders'

Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
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How Data Is Accelerating the Publishing Industry

By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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On Writers and Writing review – Margaret Atwood on her profession

Drawing on her panoramic reading and her experiences of the authorly life cycle, Atwood surveys her trade with a mix of seriousness and gentle fun“You may find the subject a little peculiar,” warns Margaret Atwood, before she discusses the writer’s relationship with mortality. “It is a little... Continue reading at The Guardian

[ The Guardian | 2015-01-30 00:00:00 UTC ]
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Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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TV books programmes: if nobody watches them, make better ones

The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian

[ The Guardian | 2015-01-29 00:00:00 UTC ]
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James Patterson resorts to blowing up new book Private Vegas

James Patterson, already among the world's best-selling authors, plans to shake up the publishing industry with the launch of his new novel, Private Vegas, which will self-destruct within 24 hours. Continue reading at Stuff

[ Stuff | 2015-01-21 00:00:00 UTC ]
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Authors speak out against ethnic and cultural stereotyping

Writers believe that the publishing industry still views them largely through a prism of ethnicity, but industry insiders say that there is no pigeonholing based on race. Authors told The Bookseller they are still defined by their racial identity for marketing purposes and receive more success... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Spanish publishers demand the return of Google News

Google removed its news aggregation service from Spain a few days ago, but the Spanish Newspaper Publishers’ Association (AEDE) is already asking the government to bring it back. AEDE claims the removal of Google News will be bad business for the publishing industry overall and will have more of... Continue reading at Betanews

[ Betanews | 2014-12-16 00:00:00 UTC ]
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Why is American book publishing so white?

If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-02 00:00:00 UTC ]
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Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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BoSacks: The Future Ain't What It Used to Be

By Robert M. Sacks Do you ever wonder if the publishing industry has learned enough in the last five years to be more effective and more profitable in the next five years? Of course, effective is a relative term... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
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Google to Help Publishers Make Money by Blocking Ads

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age

[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Mackenzie: Publishers don't take 'disproportionate profit'

Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Publishers go back to backlist

Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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When Politics Gets in the Way of Innovation

Xerox invented Laser printing and copying less than 50 years ago and as a result revolutionized the publishing industry. This innovation was so significant during its time that the outcome was that almost every Japanese electronics product manufacturer, the likes of Canon, Konica, Ricoh and... Continue reading at Wired

[ Wired | 2014-10-16 00:00:00 UTC ]
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