How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]

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Redmayne hails 'terrific year' at HarperCollins Summer Party

Charlie Redmayne paid tribute to the veterans of the publishing industry who had passed away in the “brutal” last year at the HarperCollins summer party. Continue reading at The Bookseller

[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook

Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-28 00:00:00 UTC ]
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Trade figures say campaign needed to promote the value of books and reading

Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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'Unbelievable' response to Newham Bookshop appeal for Grenfell Tower victims

The publishing industry has rallied round to support Newham Bookshop’s charity drive for victims of the Grenfell Tower in London. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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Crunching the numbers on the Jhalak Prize

The inaugural Jhalak Prize for Book of the Year by a Writer of Colour was awarded in March. Co-founder and chair of judges Sunny Singh analyses what the 100-plus submissions made to the prize reveal about the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-06-03 00:00:00 UTC ]
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Amazon Sets Up Shop in the Heart of the Publishing Industry

Customers shopped during a preview on Tuesday for Amazon’s first New York bookstore. Continue reading at The New York Times

[ The New York Times | 2017-05-24 00:00:00 UTC ]
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Amazon hopes to take Manhattan with New York bookstore

Amazon will open its seventh bookstore on Thursday in New York, the company's first brick-and-mortar location in the home city of America's publishing industry. The 4,000-square-foot store, near the headquarters of publishers Penguin Random House, Hachette and Simon & Schuster, held a soft... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
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ReDigi, Key Digital 'First Sale' Case, Heating Up on Appeal

In an amicus brief, AAP lawyers argue that a reversal legalizing the resale of digital media would be "catastrophic" for the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-13 00:00:00 UTC ]
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Big Green Bookshop trebles orders as industry rallies to help 'skint' store

The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller

[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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PRH UK to pay work experience interns in diversity drive

Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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First candidates awarded Carole Blake Open Doors Project placements

Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-04 00:00:00 UTC ]
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Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale

Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age

[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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LBF: Fairgoers upbeat but editors hedge bets

Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek

[ AdWeek | 2017-03-17 00:00:00 UTC ]
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‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday

[ Digiday | 2017-01-30 00:00:00 UTC ]
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Publishing predictions 2017

Authors, agents, chief executives and more predict what will happen in the publishing industry in 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-01-09 00:00:00 UTC ]
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Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
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Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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The 50 Most Read Technology Stories on Adweek.com in 2016

As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel. 50. Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results 49.... Continue reading at AdWeek

[ AdWeek | 2016-12-23 00:00:00 UTC ]
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