How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the rushed, conspiratorial tone one takes when admitting a guilty pleasure – has been Suits, the glossy legal procedural which ran on USA from 2011 until 2019 and recently arrived on Netflix. My sister is watching Suits. My boyfriend’s mom is watching Suits. I am now rewatching Suits, a show I enjoyed 10 years ago but mostly forgot about other than as a fantasy of sexy tailoring and the launchpad of one Meghan Markle.I’m not alone; the show has broken several Nielsen viewing records this summer in the US and became Netflix’s most-watched acquired series in a single week, for a streamer that once had Friends, The Office, Breaking Bad and more in its library. Suits accounted for 18bn minutes of viewing on streamers in the month of July (which also coincided with record-low viewing for linear and cable TV, where Suits originated). Suffice to say, a lot of people are watching Suits this summer. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2023-08-17 18:02:26 UTC ]

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The best live TV streaming services in 2023

Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget

[ Engadget | 2023-03-21 13:30:00 UTC ]
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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Nielsen BookData Opens BookScan Tracking in Colombia

Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age

[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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'Stranger Things' helped Netflix dominate the streaming charts in 2022

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[ Engadget | 2023-01-27 18:20:44 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

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[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

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[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

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[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Listen to the eerie sounds of a solar storm hitting the Earth's magnetic field

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[ Engadget | 2022-10-24 15:40:30 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

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[ Engadget | 2022-10-19 21:10:50 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

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[ Engadget | 2022-10-13 17:45:26 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

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[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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The Guardian view on BookTok: a welcome disruptor of the status quo | Editorial

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[ The Guardian | 2022-09-04 17:25:02 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

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[ Engadget | 2022-08-19 11:15:00 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

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[ Engadget | 2022-08-18 16:44:57 UTC ]
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