How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content is everywhere — but consumer attention is fragmented and […] Continue reading at 'Digiday'

[ Digiday | 2022-12-08 16:10:20 UTC ]
News tagged with: #social feeds #digital revolution #digital media

Other Publishing stories related to: 'How brands are driving better outcomes with attention-focused strategies'

No Exit buys Drive sequel

Indie crime specialist No Exit Press has acquired the sequel to US author James Sallis' Drive... Continue reading at The Bookseller

[ The Bookseller | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exit press

Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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The ‘Underground’ Drives Sales at Microcosm

Founded in Cleveland 16 years ago in Joe Biel’s bedroom, Microcosm Publishing is a “self-empowerment” and alternative culture publisher and distributor in Portland, Ore., and Lansing, Kansas. Originally a distributor of zines and records, Microcosm has grown into a company with a knack for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microcosm publishing

HTML 5 Vs. App: Where Should Publishers Focus?

New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers focus #york - #digital space

Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #reach readers

UK to be focus country at Abu Dhabi fair

Written By: Charlotte Williams Publication Date: Thu, 03/11/2011 - 09:45 The UK will be the country focus at the 2012 Abu Dhabi International Book Fair, which will run from 28th March to 2nd April next year at the Abu Dhabi National Exhibition Centre. The ADIBF will work with the Publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #focus country #28th march #2nd april #publishers association #british council

Copyright "drives growth", Mollet tells select committee

Written By: Benedicte Page Publication Date: Tue, 01/11/2011 - 15:57 Publishers Association chief executive Richard Mollet has defended the fundamental value of copyright at a select committee evidence session into the Hargreaves Review. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hargreaves review

E-books and Continuum buy drive sales at Bloomsbury

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:41 E-book sales and the acquisition of Continuum helped sales at Bloomsbury leap 16%, although relocation and restructuring costs led to pre-tax profit more than halving to £0.3m, in its latest set of financial accounts.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-tax profit #latest set

Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Economy sharpens focus at FBF

Written By: Charlotte Williams Publication Date: Fri, 14/10/2011 - 09:30 Delegates have reported an “engaged” mood at Frankfurt Book Fair 2011, with tough economic conditions fuelling a more focused approach to the fair, plus a flurry of indie business acquisitions. FBF has seen O’Brien Press... Continue reading at The Bookseller

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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OUP creates group strategy post

Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior vice-president #group strategy #vice president #digital publishing #5th october #nigel portwood #group level #business units

Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse

Digital to drive Bookseller kids conference

Written By: Caroline Horn Publication Date: Wed, 21/09/2011 - 09:10 This year’s Bookseller Children’s Conference will focus on the range of digital opportunities now available to publishers for developing book brands into online spaces and for engaging with readers online. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital opportunities

Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events

ACE publishes first library strategy document

Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term

Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #magazine brands

UK content producers to focus on data and audience profiling

Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main focus #mobile platforms

Martha Stewart Brand Subscriptions Available In App Store

Apple’s App Store has added another product to its portfolio—Martha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #ipad editions

Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles