How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content is everywhere — but consumer attention is fragmented and […] Continue reading at 'Digiday'

[ Digiday | 2022-12-08 16:10:20 UTC ]

Other news stories related to: "How brands are driving better outcomes with attention-focused strategies"


A manifesto for ebooks on art

"Just as portable paint tubes revolutionized the act of making art for painters like Monet and Renoir, the digital revolution is transforming the art book," writes critic Carol Strickland. The author of a digital book for iPad on impressionism in Erudition's Masterpieces of Art series,... Continue reading at The Bookseller

[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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Bookseller Digital Census: fears over future-proofing

Only one in seven people think the industry is ready for the next stage in the digital revolution, The Bookseller’s 2014 Digital Census has found. The survey, from over 1,100 respondents and taken between September and October 2014, found that just 14.7% believed the sector is prepared for the... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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Video Advertising Goes Global With French Power Merger

Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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Good News, Bad News, and the Future: Manga 2014

It’s 2014, and for North American manga publishers, the digital revolution is well underway. Where there once were only a handful of publishers offering their titles online or via ebook apps, now almost all of them are offering, or negotiating to offer at least some of their current and backlist... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Johnston Press axes photographers

Johnston Press is disposing of staff photographers in a swathe of newspapers across England, reports HoldTheFrontPage. Photographers are soon to leave the company's titles in Lincolnshire, Warwickshire, Northamptonshire and Buckinghamshire. Most will go after accepting voluntary redundancy... Continue reading at The Guardian

[ The Guardian | 2014-01-27 00:00:00 UTC ]
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Does digital publishing mean the death of the author? | Richard Lea

We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Regional daily ditches picture desk

This may not be a first - but HoldTheFrontPage is reporting that the Manchester Evening News has ditched its picture desk.It says that both the picture editor and his deputy have not been replaced after leaving the Trinity Mirror title. Photographers are now assigned to jobs by the... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Podcast: Frankfurt Stays Hot

Right-sized and re-made, the Frankfurt Book Fair retains its pre-eminent position in the global publishing industry, digital revolution and all. Click here to listen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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Maria Rodale

The biggest difference between before the digital revolution and now is that customers control the content flow rather than publishers. As customers we want what we want when we want it and how we want it. A new song? A new book? One click away (so frictionless!). A question about our health? Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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With 50 Million Users, Flipboard Opens Magazine Creation To The Masses To Take On Tumblr, Pinterest

Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company

[ Fast Company | 2013-03-27 00:00:00 UTC ]
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Adapting to Conditions

The publishing business mirrors the natural world in many ways: it’s a fertile, creative process influenced by myriad conditions, some as unpredictable and unforgiving as weather. The coming of the ebook and digital publishing to the Canadian book industry can be compared to the approach of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Taking Storytelling Digital

Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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Catching the Digital Wave

In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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Agents warn of ebook "reckoning"

Written By: Philip Jones Publication Date: Tue, 11/10/2011 - 09:00 Literary agents speaking at Publishers Launch Frankfurt have challenged publishers to approach ebook royalty discussions in a more "knowledgeable" way or face a "reckoning" from the digital revolution. But there are signs of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Toubon confident over French VAT cut on ebooks

Written By: Barbara Casassus Publication Date: Wed, 05/10/2011 - 08:51 Former French culture minister Jacques Toubon has said he has high hopes that France will be able to cut VAT on ebooks from 19.6% to 5.5% next January as planned without triggering the wrath of the European Commission.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
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BEA 2011: It's Personal: A Show Overview

"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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