How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
News tagged with: #bookshop windows #stepping stone #digital campaign

Other Publishing stories related to: 'How Bookshop Windows Can Support Digital Promotion Campaigns'

Question of how to monetise digital events hangs over festivals

A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller

[ The Bookseller | 2020-07-10 05:18:43 UTC ]
More news stories like this | News stories tagged with: #careful consideration #physical events

New Shaun Bythell bookshop title for Profile

Profile Books will publish Shaun Bythell's Seven Kinds of People You Find in Bookshops in November. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 23:31:01 UTC ]
More news stories like this | News stories tagged with: #profile books #bookshop

NY Mag Hires Editorial Director for Audio, Promotes 3 Others

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | News stories tagged with: #knight chair #strategic initiatives #digital media

Target non-traditional media to make campaigns inclusive, Seaward says

Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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Clift and Izard promoted at Sweet Cherry

A recent reshuffle in management at Sweet Cherry has seen Lara Clift and Rhiannon Izard promoted. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 05:43:21 UTC ]
More news stories like this | News stories tagged with: #sweet cherry

Nigel Slater's Toast returns in digital production

It has been a TV film, a play and now the chef's memoir has been adapted to help a local theatre. Continue reading at BBC News

[ BBC News | 2020-07-06 23:02:05 UTC ]
More news stories like this | News stories tagged with: #nigel slater #digital production #memoir

Laurence King Publishing offers Woolf essay early to bookshops

Laurence King Publishing is branching out with the first standalone volume of Virginia Woolf’s essay How Should One Read a Book? featuring a new introduction and afterword by author Sheila Heti. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 10:27:44 UTC ]
More news stories like this | News stories tagged with: #virginia woolf

Digital Bestseller Lists: the Witherspoon effect hits charts

Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:18:39 UTC ]
More news stories like this | News stories tagged with: #claire mcgowan #wife returns

Indie bookshop David's bought by staff

David’s Bookshop in Hertfordshire has been bought by its staff and remodelled as a John Lewis-style employee ownership trust. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:30:47 UTC ]
More news stories like this | News stories tagged with: #bookshop

Bluemoose launches inclusive campaign with Arkbound Foundation

Bluemoose Books and charity publisher Arkbound Foundation are launching a crowdfunding campaign to support marginalised writers and diversity-led publishers struggling to survive in the wake of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 04:49:00 UTC ]
More news stories like this | News stories tagged with: #bluemoose books #crowdfunding campaign

Wyman promoted at Gardners

Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 01:38:33 UTC ]
More news stories like this | News stories tagged with: #business development #marketing director

Physical book fairs 'still needed', as events go digital

Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller

[ The Bookseller | 2020-06-30 17:18:56 UTC ]
More news stories like this | News stories tagged with: #book fair #physical book

How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
More news stories like this | News stories tagged with: #racial justice #latest iteration #digital media

Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | News stories tagged with: #digital marketing #leadership team

Library Campaign calls for government action over post-lockdown 'danger' to service

The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 21:52:04 UTC ]
More news stories like this | News stories tagged with: #government action #library campaign #covid-19 crisis

Sissay, Rankin and Anam to headline Bradford digital festival

Lemn Sissay, Ian Rankin and Tahmima Anam are to lead Bradford Literature Festival, as this year's digital edition releases new events on a daily basis to re-create the festival environment. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 17:10:34 UTC ]
More news stories like this | News stories tagged with: #lemn sissay #ian rankin #daily basis

Reopening your bookshop? You need OODA

Bookshops are currently overwhelmed with advice, support and well-meaning individuals offering ideas and 'tips' on what to do. A few months ago, booksellers might have been considering author events, boosting literacy and how to be greener. Now, the 'strategic space' within which their... Continue reading at The Bookseller

[ The Bookseller | 2020-06-21 18:52:53 UTC ]
More news stories like this | News stories tagged with: #months ago #author events

Mike Martoccia Named to Digital Sales/Marketing Role with APG

Mike Martoccia, who has been consulting with Adams Publishing Group since February, has been named APG’s vice president of digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-19 18:48:41 UTC ]
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