How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Ebury and HC win BMS awards

Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 14:59 Caitlin Moran’s How to Be a Woman and Darren Shan’s Ocean of Blood have won the Book Marketing Society (BMS)' seasonal adult and children’s marketing campaign awards respectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Ebury and HC win latest BMS awards

Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 14:59 Caitlin Moran’s How to Be a Woman and Darren Shan’s Ocean of Blood have won the BMS seasonal adult and children’s marketing campaign awards respectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Seven Paid Content Myths

At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetizing content


Quarto reports 'much improved' third quarter trading

Written By: Charlotte Williams Publication Date: Fri, 21/10/2011 - 08:27 International co-edition publisher Quarto has increased its revenue and profit in the first nine months of 2011, with "much improved trading in the third quarter". In its Q3 interim management statement the company,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto reports #laurence orbach #reported sales #non-current intangibles #exceptional items


Random ups Barnes reprint after Booker win

Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 15:02 Random House is now reprinting 125,000 copies of Jonathan Cape's Booker-winning The Sense of An Ending, signing off a further 50,000 copies in addition to the initial 75,000 copy reprint. Vintage sales director Tom... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker win #jonathan cape #huge amount


Random orders 75,000 reprint after "joyous" Booker win

Written By: Charlotte Williams and Lisa Campbell Publication Date: Wed, 19/10/2011 - 10:09 Random House is reprinting 75,000 copies of Julian Barnes' The Sense of an Ending this morning, following its victory at the Man Booker prize last night, with Random House c.e.o. Gail Rebuck heralding... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker win #charlotte williams #julian barnes #random house


Press lauds Barnes' Booker win

Written By: Graeme Neill Publication Date: Wed, 19/10/2011 - 09:34 The thrice-denied Julian Barnes has been lauded in the press for finally winning the Man Booker prize with his The Sense of an Ending. The Guardian warmly welcomed the decision. Claire Armistead said: "To those who believe the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker win #philip roth #julian barnes


Winman wins Edinburgh Festival book prize

Written By: Katie Allen Publication Date: Wed, 19/10/2011 - 14:45 Sarah Winman’s debut When God Was a Rabbit (Headline Review) has won the 2011 Edinburgh International Book Festival’s Newton First Book Award. The award encourages attendees of the festival to vote for their favourite of the 47... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award


Julian Barnes wins the Man Booker

Written By: Bookseller Staff Publication Date: Tue, 18/10/2011 - 20:00 Julian Barnes has won the Man Booker Prize for his novel The Sense of an Ending (Cape). The author beat a shortlist comprising Carol Birch's Jamrach's Menagerie (Canongate); Esi Edugyan's Half Blood Blues (Serpent's Tail);... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #man booker #ending cape #esi edugyan #snowdrops atlantic


Financial Times To Fold Paid Online News Service Tilt

The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets


Hearst Magazines partners Race Online 2012

Hearst Magazines UK has signed up as media partner for Race Online 2012's latest initiative to encourage everyone in the UK to get online by the end of next year. Continue reading at Media Week

[ Media Week | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partner #latest initiative


de Waal and Colfer win Indy prize

Written By: Katie Allen Publication Date: Tue, 11/10/2011 - 08:40 Edmund de Waal's Costa-winning memoir The Hare with Amber Eyes (Vintage) has won the adult category of this year's Independent Booksellers' Book Prize 2011, beating competiton from authors including David Mitchell and Helen... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult category #de waal #independent booksellers #helen dunmore #artemis fowl


Foulds wins EU prize at Frankfurt

Written By: Benedicte Page Publication Date: Tue, 11/10/2011 - 12:10 British novelist Adam Foulds is among the 12 winners of the 2011 European Union Prize for Literature, announced today at the Frankfurt Book Fair. Each winner of the prize, which recognises the best new or emerging authors in... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced today #emerging authors #work translated


Gollancz wins six-figure auction for SF series

Written By: Charlotte Williams Publication Date: Tue, 11/10/2011 - 11:47 Gollancz has won out in a "hard-fought" auction, with three publishers in the final round, acquiring world rights to three books in a new science-fiction series for a six-figure sum. Deputy publishing director Simon... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final round #six-figure sum #ian drury #sheil land


Report: Media M&A Flat Through Third Quarter

A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edmiston group #$35 billion


Transworld wins nine-way auction for debut

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:20 Transworld and Random House Australia have acquired debut novel The Light Between Oceans by M L Stedman, winning a nine-way auction for the title. Doubleday editorial director Jane Lawson bought UK and Commonwealth rights... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beverley cousins


White Horse wins Vintage indie prize

Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 08:40 The White Horse Bookshop in Marlborough, Wiltshire, has been named Vintage Independent Bookshop of the Year, with two London shops finishing in second and third place. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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ACE library report "a disappointment"

Written By: Benedicte Page Publication Date: Thu, 22/09/2011 - 08:57 Library campaigners have expressed intense disappointment with the Arts Council (ACE)'s first strategy document on libraries. with one claiming it is not "devised to meet people's needs". read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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S&S wins auction for Faulkner cookbook

Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:24 Simon & Schuster Illustrated has won an auction to publish a cookbook by 2010 "Celebrity Masterchef" winner Lisa Faulkner. Francine Lawrence, editorial director at Simon & Schuster Illustrated, bought world rights in a... Continue reading at The Bookseller

[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrity masterchef #francine lawrence #jonathan conway