One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise than branded or sponsored content, the continually ascendant ad format that the company began experimenting with in the early part of the decade and now offers in a variety of formats, from traditional sponsored placements to webinars, standalone content hubs, and native social ads. “At the core of digital product development, what you’re always trying to do is solve a user problem,” Jay Kirsch, ALM’s president of media, tells Folio:. “When branded content does that, it performs well.” Kirsch says that ALM’s position as a b2b publisher serving the legal, consulting, and real estate fields makes it particularly well suited to offer branded messaging to its audiences on behalf of its advertising clients. “UPS can add a lot to a conversation about logistics and supply chain; Budweiser doesn’t really add a lot to the conversation about football.” While it’s hardly a novel idea that effective sponsored content needs to be worthwhile to its target audience, the inherently collaborative process involved in ensuring that sponsored content not only meets editorial standards, but is delivered effectively to readers, is anything but simple—and often vexing. North Coast Media—a Maine-based... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:45 Faber is to publish a new novel by Australian literary heavyweight Peter Carey next year, with the publisher already billing the dual-narrative title as a classic. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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New opportunities abound for publishers but with that comes new challenges, including determining whats worth the time and resource investmentand whats not. Here, three very different publishers outline how theyre reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 08/09/2011 - 16:15 Waterstones is understood to be setting up a publisher liaison team to manage its relationship with publishers. The team will be separate from the buying team and is thought to consist of around eight people. The Bookseller... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Publication Date: Wed, 07/09/2011 - 08:23 The Friday Project publisher Scott Pack is to become publisher of HarperCollins' community writing site authonomy.com. Pack, who is also director of digital product development, will retain his role at TFP. Rachel Faulker, a former HC graduate trainee,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Publication Date: Tue, 06/09/2011 - 07:30 The Authors' Licensing and Collecting Society is the new sponsor for the annual Crime Writers' Association Dagger for Non-Fiction, awarded in July each year. The ALCS is a membership organisation which protects and promotes the rights of authors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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IGN Entertainment, the News Corporation-owned online publisher, has appointed Mike Goldstein as its first UK publisher for men's entertainment site AskMen. Continue reading at Media Week
[ Media Week | 2011-09-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UKs top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 15:02 Publishers have a raft of rugby titles set for release this autumn as the 2011 Rugby World Cup kicks off in New Zealand on 9th September. Among the books coming out is Rugby World Cup 2011 from G2 Entertainment, edited by... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 15:00 Picador has won an eight-way auction for an American debut set primarily in 1950s America, snapping up the title and one other for a six-figure sum. Editorial director Kate Harvey acquired Tigers in Red Weather by Liza... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 08:45 Chatto & Windus has acquired a debut collection by poet Helen Mort, with plans to publish Division Street in 2013. Assistant editor Parisa Ebrahimi acquired world rights, all languages, in a deal made directly with... Continue reading at The Bookseller
[ The Bookseller | 2011-08-31 00:00:00 UTC ]
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In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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