How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned a thriving events business and even its own print magazine. Click to learn how it happened. The post How a digital brand proved that print media isn’t Roadkill appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-10 00:00:00 UTC ]
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Microsoft Mulling Nook Media LLC Purchase For $1 Billion

Microsoft is offering to pay $1 billion to buy the digital assets of Nook Media LLC, the digital book and college book joint venture with Barnes & Noble and other investors, according to internal documents we’ve obtained. In this plan, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #digital assets #digital book #barnes noble

Microsoft 'offers' to buy Nook Media

Microsoft has offered to buy Nook Media for $1bn, according to reports. TechCrunch cites... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1bn

Digital consumer protection revealed in Queen's Speech

Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller

[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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‘Inferno’ Heats Up Social Media

Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown

Hearst Gets its Million Digital Subscribers

Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012.   That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions

Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Reducing Print? Tackle Fixed Costs First

NEW YORK--When should a newspaper stop or reduce printing? It's a delicate question underscored by a complex calculus, but one that Australia's Fairfax Media CEO Gregory Hywood said publishers can't confront without first reining in f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-30 00:00:00 UTC ]
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Rufoof Gives Boost to Arabic Digital Content

Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Is a Digital Book as Devout as a Physical Copy?

The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #physical copy #digital edition

Keyes leads charts but print hits 11-year low

Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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How Deep Has Digital Backlist Gone?

E-book reading is becoming more common, and one way publishers are trying to take advantage of the growth in the use of digital readers is by plumbing their backlists, refurbishing classic and forgotten literature with new digital editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Skateboarder Magazine Goes Digital-First

Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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Pears’ digital novel débuted at LBF

Author Iain Pears and publisher Faber displayed the work in progress of Pears’ latest novel... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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Web sparks print comeback for magazines

Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York

[ Crains New York | 2013-04-17 00:00:00 UTC ]
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First US printed book up for auction

The first book printed in America is expected to fetch up to $30m (£20m) when it goes under the hammer in New York later this year. Continue reading at BBC News

[ BBC News | 2013-04-17 00:00:00 UTC ]
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Granta list 'proves publishing has broadened horizons'

Debut novelist Taiye Selasi, whose tale of a fractured family Ghana Must Go was published by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Kindle drives Amazon print sales

New entrants to the UK ebook market buy more books, but tend to buy more from Amazon, even for... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Printed book sales rebound after poor week

Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad