Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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In 2014, the International Digital Publishing Forum executive director, Bill McCoy, spoke to 'PW' about the organization’s goals, influence, and success in advocating for accessibility in publishing and how ePub 3 will push its agenda forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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TPG Capital tells Senate inquiry it would expand the business but concedes it has no experience running newspapersOne of the bidders for Fairfax Media, TPG Capital, has told a Senate inquiry that if the $2.7bn bid were successful the consortium would grow the media business and sell it off again... Continue reading at The Guardian
[ The Guardian | 2017-05-19 00:00:00 UTC ]
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Whether as a print magazine or a digital brand, Newsweek is a name consumers worldwide can recognize--and, more importantly, trust. That was the driving force behind IBT Media's decision to buy Newsweek when it was a digital-only publication, and to revive the print edition in 2014. And it's why... Continue reading at AdWeek
[ AdWeek | 2017-04-27 00:00:00 UTC ]
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B2B's shifting ad spend, a big promotion at Teen Vogue, and more news from around the magazine space. The post IBT Media Rebrands as Newsweek Media Group | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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Woven Digital, which publishes millennial-focused brands such as BroBible and Uproxx, recently laid off just under 20 employees, according to multiple people with knowledge of the California-based company.Most of those affected worked for HitFix, an entertainment news site acquired by Woven in... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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The digital solutions industry is having its own Industrial Revolution. More automation, newer processes, and better efficiencies rule the day. Production volume is up, investment in R&D climbing fast, and scale taken for granted. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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With more publisher consolidation through mergers and acquisitions, changes in ownership and management structures, focus on digital platforms together with the advent of social media tools, and continuous disruption in content consumption, the global publishing industry is witnessing fast-paced... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Technology by itself does not produce compelling digital and e-learning solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Over the last decade, publishers have seen many external factors impacting their business models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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