Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron pulses into bioelectric signals don't sit well with the surrounding brain tissue. And that's where folks with the lab coats and holding squids come in! InWe Are Electric: Inside the 200-Year Hunt for Our Body's Bioelectric Code, and What the Future Holds, author Sally Adee delves into two centuries of research into an often misunderstood and maligned branch of scientific discovery, guiding readers from the pioneering works of Alessandro Volta to the life-saving applications that might become possible once doctors learn to communicate directly with our body's cells.Hachette BooksExcerpted from We Are Electric: Inside the 200-Year Hunt for Our Body's Bioelectric Code, and What the Future Holds by Sally Adee. Copyright © 2023. Available from Hachette Books, an imprint of Hachette Book Group, Inc.Lost in translation“There’s a fundamental asymmetry between the devices that drive our information economy and the tissues in the nervous system,” Bettinger told The Verge in 2018. “Your cell phone and your computer use electrons and pass them back and forth as the fundamental unit of information. Neurons, though, use ions like sodium and potassium. This matters because, to make a simple... Continue reading at 'Engadget'

[ Engadget | 2023-03-04 15:30:03 UTC ]
News tagged with: #increasing number #hachette

Other Publishing stories related to: 'Hitting the Books: Could we zap our brains into leading healthier lives?'


The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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London Book Fair 2011: Keeping An Open Mind

In 2001, 81% of publishers were already preparing for the coming ebook (BML research March 2001). Indeed they thought it would come quickly, with half predicting ebooks would deliver more than 10% of total book income by 2006. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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London Book Fair 2011: An Evolutionary Phase

This year's London Book Fair is taking place at a time of unique change. The shift from the printed word to the downloaded text is accelerating; chains and standalone bookstores are closing down around the world; and the very future of the book "entity" is being challenged by commentators and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking place #printed word


New awards on Sports Book shortlists

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 11:35 New awards for Best Racing Book and Best Sports Book Retailer will be up for grabs at this year's British Sports Book Awards 2011. W H Smith, Amazon, Waterstone's and Foyles are all in the mix to win the best sports retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #football book #rugby book #publicity campaign


London Book Fair 2011: Going Global

In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trim sizes #business models #foreign markets #vice versa


Downloading Free Books to Your IPad

Reading reader Greg Jacobs is interested in putting books other than those available from the iBookstore on his iPad. He writes: Continue reading at PC World

[ PC World | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #putting books


London Book Fair 2011: What's Cooking In Content Services?

E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services #mobile apps #quick survey


London Book Fair 2011: Selling Rights in Russia

With Russia the market focus country at the Fair, Russian publishers will be at Earls Court in force and there will be many associated literary and cultural events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling rights #russian publishers #earls court #cultural events


Weak start to 2011 for UK and US book trade

Written By: Benedicte Page and Philip Stone Publication Date: Mon, 11/04/2011 - 09:40 Book sales have slumped on both sides of the Atlantic as the British and American markets experienced year-on-year declines in the first quarter of 2011. Book sales in the UK were down 3.1% to £324m, with... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #volume sales #book trade #benedicte page #nielsen bookscan


London Book Fair 2011: Social Networking for Bookworms

Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title – print or ebook – is more popular. So... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #social networking #electronic format


Quadrille buys book by Royal cakemaker Cairns

Publication Date: Fri, 08/04/2011 - 10:49 Quadrille has acquired a baking title by Fiona Cairns, who is to make the wedding cake for Prince William and Kate Middleton’s impending nuptials. Editorial director Anne Furniss acquired world rights to The Birthday Cake Book from agent Heather Holden... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prince william


Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed #publishers association #government investment #learning resources #secondary headteachers


Trade looks to "packed" London Book Fair

Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 08:48 A record number of exhibitors are set to showcase at the London International Book Fair next week, as one publishing m.d. reported a "bouncy and optimistic" mood ahead of the three-day event and digital conference. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record number #digital conference


London Book Fair: ones to watch, part II

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 16:04 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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On Rights and Book-Scouting

Translations account for about 12% of all titles published in Russia in 2010. Here, as in other corners of the world, American and British blockbusters are translated and almost guaranteed top slots on the bestseller list. Names like J.K. Rowling, J.R.R. Tolkien, C.S. Lewis, Agatha Christie,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published #bestseller list #agatha christie #nora roberts #stephenie meyer #john grisham


Lessons from Powell's Books

Just one week before Borders filed for Chapter 11 bankruptcy protection, Powell's Books in Portland, Ore., laid off 31 employees, or 7% of its workforce, a move that followed downsizing the staff through attrition in 2010. While the situation at Powell's is not dire, unlike that of the nation's... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar booksellers


Room top pick in spring TV Book Club

Written By: Katie Allen Publication Date: Mon, 04/04/2011 - 08:51 Emma Donoghue's Room (Picador) has added another accolade to its Man Booker shortlisting and Orange-longlisting after receiving the vote of "TV Book Club" viewers as their favourite spring read of the 10 titles. The second most... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular title #16th january #28th march


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Cooking the Books with Cara Eisenpress and Phoebe Lapine

With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Media Cache: Playing Catch-Up in E-Books

Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times

[ The New York Times | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media cache #playing catch-