Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron pulses into bioelectric signals don't sit well with the surrounding brain tissue. And that's where folks with the lab coats and holding squids come in! InWe Are Electric: Inside the 200-Year Hunt for Our Body's Bioelectric Code, and What the Future Holds, author Sally Adee delves into two centuries of research into an often misunderstood and maligned branch of scientific discovery, guiding readers from the pioneering works of Alessandro Volta to the life-saving applications that might become possible once doctors learn to communicate directly with our body's cells.Hachette BooksExcerpted from We Are Electric: Inside the 200-Year Hunt for Our Body's Bioelectric Code, and What the Future Holds by Sally Adee. Copyright © 2023. Available from Hachette Books, an imprint of Hachette Book Group, Inc.Lost in translation“There’s a fundamental asymmetry between the devices that drive our information economy and the tissues in the nervous system,” Bettinger told The Verge in 2018. “Your cell phone and your computer use electrons and pass them back and forth as the fundamental unit of information. Neurons, though, use ions like sodium and potassium. This matters because, to make a simple... Continue reading at 'Engadget'

[ Engadget | 2023-03-04 15:30:03 UTC ]
News tagged with: #increasing number #hachette

Other Publishing stories related to: 'Hitting the Books: Could we zap our brains into leading healthier lives?'


Sales of World Book Night titles 'double'

Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book giveaways #inaugural year #5th march #million books #included works #david nicholls #philip pullman


Grace Dent to Leave Twitter for Faber/Guardian Books

Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grace dent #guardian books #karolina sutton #curtis brown


Book Club Associates sold to Webb Group

Written By: Lisa Campbell Publication Date: Tue, 08/03/2011 - 16:00 Online bookseller Book Club Associates (BCA) has been sold to a retail home entertainment supplier. The Webb Group, which supplies retail home entertainment products including games, DVDs, music and gifts, announced the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sells books #webb group #mail order


Five Living Oasis stores to close

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:33 Three Living Oasis stores have closed and two more are preparing to shut their doors, making around 20 staff redundant. The Christian retailer has closed outlets in Aberdeen, Inverness and Sutton with Bedford and Belfast soon... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian retailer #poor sales #ray george #living oasis


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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CAMEX 2011: Moving Beyond the Book

College stores may have taken the word "book" out of their name, but they still have a lot in common with their independent bookstore brethren. At this year's 88th annual meeting of the National Association of College Stores and Campus Market Expo many concerns shared with ABA stores, such as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #college stores #national association #online competition


HarperCollins Wants Libraries to Pay (and Pay...and Pay...) for e-Books

Back in 1984, I wrote a book that sold to a lot of libraries. It stayed on the shelves for over a decade. If it had been an ebook published today by HarperCollins, there's a good chance it would have been off those shelves within a year. Or sooner. Continue reading at PC World

[ PC World | 2011-03-05 00:00:00 UTC ]
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BBS to begin online auction of non-book stock

Written By: Lisa Campbell Publication Date: Thu, 03/03/2011 - 05:36 The administrators of British Bookshops and Stationers will begin an online auction of non-book stock, including forklift trucks and office equipment, on Tuesday (8th March). Interested parties will be invited to view the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british bookshops #online auction #interested parties #book stock


Adults and teenagers still prefer prints books to ebooks, WBD survey says

Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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EU Raids Digital Book Sellers in Cartel Investigation

The European Union’s competition regulators carried out unannounced inspections into various eBook companies on Tuesday. Continue reading at PC World

[ PC World | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook companies


Digital book buyers 'more realistic' over ebook prices

Written By: Philip Jones Publication Date: Thu, 03/03/2011 - 08:45 Half of all book buyers expect to pay less for ebooks, according to new research by Mintel, but those book readers who already own ebook devices have marginally more realistic expectations over price, suggesting that the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book readers #ebook prices #big publishers #agency terms


Random House US to bring 17K books to iBookstore

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 18:05 Random House US is introducing 17,000 books to the iBookstore, several days after it announced it had moved to agency pricing. At this afternoon's Apple iPad event in San Francisco, Apple c.e.o. Steve Jobs said users have... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #agency pricing #steve jobs


Random House E-book Change May Pave Way to IBookstore

In an unexpected about-face, publisher Random House announced on Monday that it would adopt the agency model for ebook sales in the U.S., beginning March 1... Continue reading at PC World

[ PC World | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #ebook sales


Dulwich Books invests in 'modern' redesign

Written By: Lisa Campbell Publication Date: Tue, 01/03/2011 - 15:06 Dulwich Books has invested nearly £10,000 on a revamp to increase book space and create a new area for events. The owner Sheila O’Reilly said the redesign made her books more accessible for customers to buy and browse and she... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author readings


Media Decoder: Random House Adopts New Model for Selling E-Books

Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times

[ The New York Times | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #random house


Atkinson takes top, kids books climb and the Beeb boosts sales

Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Three BBC live broadcasts to form part of WBN

Written By: Katie Allen Publication Date: Mon, 28/02/2011 - 17:17 Three live broadcasts, plus coverage on Radio 4 and Radio 7 have been confirmed as part of the pan-BBC coverage for World Book Night. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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Media Decoder: A Limit on Lending E-Books

Beginning in March, ebooks from HarperCollins may be lent by public libraries only 26 times before the license expires. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Anova takes home Harry Hill knitting book

Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:39 A sketch from "Harry Hill's TV Burp" is to be the subject of a knitting book acquired by Anova. Katie Cowan, publisher for Anova's Collins & Brown imprint, bought world English-language rights for The K Factor from Avalon... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Quadrille set to lead Wills and Kate up the aisle

Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:47 Satirical photographer and filmmaker Alison Jackson will be focusing her eye on the Royal Wedding with a new book from Quadrille about Prince William and Kate Middleton's forth­coming nuptials. Anne Furniss, Quadrille... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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