Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a spokeswoman describes as the brand's first celebrity-driven campaign, called "Expect Better. Expect Hilton."In a series of spots, which will begin airing this weekend on TV and run through 2019, Kendrick promotes the strategy of booking through Hilton.com even as she mocks travel sites. "Book at Hilton.com and get the Hilton price match guarantee," her voiceover says at the end of one 30-second spot. "If you find a lower rate, we match it and give you 25 percent off that stay."The push happens as Hilton and other hotel chains compete with Airbnb and Google, which now allows consumers to book through its platforms, and online travel services such as Expedia and Priceline. TripAdvisor recently rolled out a new Facebook-like social feed for its customers that purports to be a one-stop-shop for all things travel. Hilton wants consumers to book direct for stays in its 5,300 properties in order to build repeat visits and capture data from its loyalty programs. It first rolled out a "book direct" message in 2016 with "Stop Clicking Around." That campaign resulted in 4.5 million worldwide bookings and 9 million new Hilton Honors loyalty program members, according to Kellyn Smith Kenny, who... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
News tagged with: #lower rate #social feed #loyalty programs

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Room top pick in spring TV Book Club

Written By: Katie Allen Publication Date: Mon, 04/04/2011 - 08:51 Emma Donoghue's Room (Picador) has added another accolade to its Man Booker shortlisting and Orange-longlisting after receiving the vote of "TV Book Club" viewers as their favourite spring read of the 10 titles. The second most... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular title #16th january #28th march


Arts Council defends Poetry Book Society cuts

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 09:16 The Arts Council has defended its funding cut to the Poetry Book Society (PBS), claiming its "reach and distribution was not as wide or effective as other applicants'". In a letter to the Times, Antonia Byatt, director of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding cut #poetry publishing #arts council


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


On Rights and Book-Scouting

Translations account for about 12% of all titles published in Russia in 2010. Here, as in other corners of the world, American and British blockbusters are translated and almost guaranteed top slots on the bestseller list. Names like J.K. Rowling, J.R.R. Tolkien, C.S. Lewis, Agatha Christie,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published #bestseller list #agatha christie #nora roberts #stephenie meyer #john grisham


Cooking the Books with Cara Eisenpress and Phoebe Lapine

With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Media Cache: Playing Catch-Up in E-Books

Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times

[ The New York Times | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media cache #playing catch-


Lessons from Powell's Books

Just one week before Borders filed for Chapter 11 bankruptcy protection, Powell's Books in Portland, Ore., laid off 31 employees, or 7% of its workforce, a move that followed downsizing the staff through attrition in 2010. While the situation at Powell's is not dire, unlike that of the nation's... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar booksellers


London Book Fair: ones to watch

Written By: Bookseller Staff Publication Date: Fri, 01/04/2011 - 11:26 Aitken Alexander is reporting strong interest in Grace McLeen's The Land of Decoration, sold last month to Chatto in the UK, Holt in the United States, HarperCollins in Canada and into 10 languages to date. It is about a... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Alex and Aki's Ideas in Food: A new book brings technological cuisine within reach of the everyday cook.

As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvold—the genius founder of Microsoft's research division,... Continue reading at Slate

[ Slate | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time ago


"Forensic and furious" books up for Orwell Prize

Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 09:00 Titles on feminism, New Labour and the life and times of Christopher Hitchens have been longlisted for the 2011 Orwell Prize for political writing. The announcement was made at an event on Wednesday [30th March]. Eighteen titles... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orwell prize #christopher hitchens #political writing #real story #gordon brown


Beautiful Books buys Waugh biography

Written By: Katie Allen Publication Date: Thu, 31/03/2011 - 15:30 Beautiful Books has acquired an “inquisitive” biography of Brideshead Revisited author Evelyn Waugh. Evelyn! Rhapsody for an Obsessive Love by Duncan McLaren is lined up for hardback and ebook publication on 26th September.... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #26th september #beautiful books #isobel dixon #blake friedmann


Taschen's First 3D Books Are Big

Always adventurous publisher Taschen is launching its first line of 3D books, and, as you’d expect from a house known for its outsize books--and subjects--the first Taschen books getting the 3D treatment are Taschen’s Big Body Parts series: The Big Penis Book and The Big Book of Breasts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big book


Eason to inject €20m into book chain as part of restructure

Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping €20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inject 20m #book chain #pumping 20m #job losses #strategic plan


Eason to inject €20m into book chain as part of resructure

Written By: Lisa Campbell Publication Date: Wed, 30/03/2011 - 09:36 Eason is pumping €20m into the company over the next three years, at the same time as embarking on trade union talks over a restructure that will likely include some job losses. The Irish bookselling chain announced to staff... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inject 20m #book chain #pumping 20m #job losses #strategic plan


Campaigners hand in 6,000 strong petition over Brent library

Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 21:54 Library campaigners have handed in a petition of more than 6,000 signatures objecting to the proposed closure of Preston Road library in Brent, as the council consults over wider closures. Six libraries could be at risk,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final decision #11th april


TV Book Club titles take £3m through the tills

Written By: Philip Stone Publication Date: Wed, 30/03/2011 - 15:17 Just shy of £3m has been spent on the 10 titles of More 4's latest "TV Book Club" in 2011, with sales over the series up 2% on the 2010 selections and against an overall book market decline of 7%. A grand total of 506,200... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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"Upbeat" start to Bologna Book Fair

Written By: Benedicte Page Publication Date: Tue, 29/03/2011 - 08:51 Busy schedules and a strong presence from US publishers in an "upbeat" mood were reported on the first day of the Bologna Book Fair. Hodder Children's Books publishing director Anne McNeil said the fair was busier than it had... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong presence #hodder children #devastating earthquake


Print book sales continue to fall

Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth week #previous week #printed books


Catherine Cookson estate goes direct in ebook deal

Written By: Bookseller staff Publication Date: Mon, 28/03/2011 - 08:53 Catherine Cookson's estate has signed a deal to release 100 of her novels as ebooks directly through Amazon, cutting out her publishers Transworld and Simon & Schuster. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook deal #ebooks directly #simon schuster


Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #amanda hocking #million copies #self-published books