Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Other Publishing stories related to: 'Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater'


BookCon 2018: Tomi Adeyemi: What If Harry Potter Had Been Black?

Rooted in West African mythology, Tomi Adeyemi's YA debut is a colossal hit. She talks about activism, Harry Potter, and writerly perseverance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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Harry Potter and Tom Kerridge fuel Bloomsbury's record revenue

Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian

[ The Guardian | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #lose weight #highest level #dark chapter #british authors


Turner creates London ad division for international properties

Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
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Harry Potter exhibition goes online

Google is hosting the British Library’s History of Magic exhibition online as the physical version closes its doors. Continue reading at The Bookseller

[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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Harry Potter book sales top 500 million worldwide

Sales of J K Rowling’s Harry Potter books have exceeded 500 million worldwide, according to Bloomsbury. Continue reading at The Bookseller

[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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First edition Harry Potter stolen in Norfolk

Valuable books, including a £40,000 first edition of J K Rowling’s Harry Potter and the Philosopher’s Stone, have been stolen from a bookshop in Norfolk, according to news reports. Continue reading at The Bookseller

[ The Bookseller | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sharry potter


Harry Potter's magic: Documentary looks at 20 years since the boy who lived revived magic

In the 20 years since Harry Potter And The Philosopher's Stone – the first novel in JK Rowling's global publishing phenomenon – was released, the bespectacled boy wizard has achieved many, many revolutionary things. Most importantly, he has transformed children's passion for reading – and... Continue reading at Stuff

[ Stuff | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #jk rowling


Bloomsbury reveals new Harry Potter and the Chamber of Secrets

Bloomsbury will release a ‘house edition’ of Harry Potter and the Chamber of Secrets, the second book in the Harry Potter series, in June. Continue reading at The Bookseller

[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Warner to launch Harry Potter version of Pokemon Go

Niantic Labs, the creator of free-to-download augmented reality game Pokemon Go, is to launch a new game based on Harry Potter in conjunction with Warner Bros. Continue reading at The Bookseller

[ The Bookseller | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #niantic labs #harry potter


'Chuffed tae ma bitts' - Harry Potter now in Scots

The first book in the Harry Potter series is translated into Scots for the first time. Continue reading at BBC News

[ BBC News | 2017-11-10 00:00:00 UTC ]
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The magic that inspired Harry Potter on display at the British Library

Magic is in the air at the British Library here — specifically the magical world of one of the most famous characters in modern literature, Harry Potter. “Harry Potter: A History of Magic,” a recently opened exhibition spotlighting rare books and artifacts that detail traditions of folklore and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british library #magical world #famous characters #modern literature #harry potter


Bringing the magic of Harry Potter to life

Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller

[ The Bookseller | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #acting children #british library


A sneak peek at the British Library's Harry Potter exhibition

Unseen material from J K Rowling and Bloomsbury’s personal collections sit alongside artefacts from the British Library's archives in the new Harry Potter: A History of Magic exhibition, which opens today. Continue reading at The Bookseller

[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Harry Potter exhibition sells record 30,000 advance tickets

The British Library has revealed that its Harry Potter exhibition has sold more than 30,000 tickets - the highest number of advance tickets it has ever sold for an exhibition. Continue reading at The Bookseller

[ The Bookseller | 2017-10-17 00:00:00 UTC ]
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With No Harry Potter Bump, July 2017 Bookstore Sales Slipped 1.9%

While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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BBC programme will mark BL Harry Potter exhibition

The BBC will celebrate the 20th anniversary of Harry Potter with “rarely seen documents from J K Rowling’s archives, revealing her magical inspirations” in the run up to the British Library’s exhibition next month. Continue reading at The Bookseller

[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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'Harry Potter' screenings break Durham Book Festival records

The screenings of "Harry Potter and the Philosopher’s Stone" at Durham Cathedral has broken all of the city’s book festival records with 1,500 tickets selling out in one day. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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JK Rowling's return to Harry Potter makes her world's richest author in 2017

As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian

[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Illustrated Harry Potter to be released in digital

Jim Kay’s illustrated edition of Harry Potter and the Philosopher’s Stone will be available digitally through Amazon Kindle for the first time this September. Continue reading at The Bookseller

[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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Harry Potter and the Philosopher's Stone translated into Scots

The first book in the Harry Potter series is set to be translated into Scots for the first time, with "Harry Potter and the Philosopher's Stane", marking the 80th translation of the publishing phenomenon. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #publishing phenomenon