Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Other Publishing stories related to: 'Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater'

Harry Potter and the Philosopher's Stone translated into Scots

The first book in the Harry Potter series is set to be translated into Scots for the first time, with "Harry Potter and the Philosopher's Stane", marking the 80th translation of the publishing phenomenon. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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What JK Rowling said about the first Harry Potter book

The author said it was "wonderful" seeing the first Harry Potter book in the shops. Continue reading at BBC News

[ BBC News | 2017-06-26 00:00:00 UTC ]
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Bookshops weave some magic to mark Harry Potter’s 20th anniversary

Bookshops around the country are unveiling a host of magical events — including Quidditch Pong, Harry Potter Bingo and Horcrux hunts—to celebrate the 20th anniversary of the publication of J K Rowling’s Harry Potter and the Philosopher’s Stone (Bloomsbury). Continue reading at The Bookseller

[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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Two new Harry Potter books for British Library exhibition

Bloomsbury and Pottermore will publish two new books this autumn for the British Library exhibition “Harry Potter: A History of Magic”, opening on 20th October. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Amazon mines sales data for Harry Potter trends

Nobody wants to be in the Harry Potter House Hufflepuff, Amazon made it official today, as it released fresh data about the UK’s buying habits of all things Potter. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying habits

Bookshops, libraries and schools ready Harry Potter 20th birthday celebrations

Bookshops, libraries and schools are preparing to mark the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone with quizzes, events and an attempt to break a world record. Continue reading at The Bookseller

[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Uncorrected Harry Potter proof with 'J A Rowling' typo fetches £10k

A bookseller's proof of J K Rowling's Harry Potter and the Philosopher’s Stone has been sold for almost £10,000 - four times as much as the expected bidding price. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sharry potter

Rare bookseller puts Harry Potter first editions on sale for over £4,000

A rare bookseller is selling two first editions of Harry Potter and the Philosopher’s Stone (Bloomsbury) for more than £10,000 combined. Continue reading at The Bookseller

[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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Producer's childhood helped 'inspire' Harry Potter play

Sonia Friedman tells Desert Island Discs about bringing the best-selling book character to the stage. Continue reading at BBC News

[ BBC News | 2017-06-04 00:00:00 UTC ]
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A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place #mobile devices

Time Inc.’s VR Guru Is Forging a New Path Through Immersive Storytelling

Long before she became the resident VR expert at one of the country's top publishers, Mia Tramz was finding low-tech ways to create immersive experiences. While participating in a sculpture installation as a visual arts student at Columbia University, "I made a sculpture with mirrored fragments... Continue reading at AdWeek

[ AdWeek | 2017-05-02 00:00:00 UTC ]
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Harry Potter ride at Universal Studios Hollywood goes high-def

Less than four months after Universal Studios Hollywood removed the 3-D feature from its Harry Potter flying simulator ride, the park has upgraded the attraction to include high-definition images of fire-breathing dragons, enchanted trees and evil flying creatures. The images shown during Harry... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-24 00:00:00 UTC ]
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Harry Potter's 20th anniversary to be marked by London Book & Screen Week

A Soho awards night with David Nicholls and a "very special" Harry Potter screening at the St. Pancras Renaissance Hotel London lead the "eclectic" line-up of this year’s London Book & Screen Week. Continue reading at The Bookseller

[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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Big Green Bookshop tweets entire Harry Potter book to Piers Morgan

North London retailer the Big Green Bookshop is tweeting out every word of Harry Potter and the Philosopher’s Stone (Bloomsbury) to broadcaster Piers Morgan following his Twitter spat with its author J K Rowling. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #stone bloomsbury #twitter spat

Bloomsbury launches 20th Harry Potter anniversary editions

Bloomsbury will publish new editions of J K Rowling’s Harry Potter and the Philosopher’s Stone this June to celebrate the book’s 20th anniversary. Continue reading at The Bookseller

[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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JK Rowling hits back over threats to burn Harry Potter books

JK Rowling mocks Twitter users who threaten to burn her books because of her anti-Trump stance. Continue reading at BBC News

[ BBC News | 2017-02-02 00:00:00 UTC ]
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Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #moment -- #media equation #holding companies #clients alike #downward spiral

Harry Potter boosts Scholastic results

Scholastic Inc saw revenues and operating profit increase in the second quarter of the year thanks to strong sales of its Harry Potter publishing in the US and Canada. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales