Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Hey Harry Potter fans, the magical Vans sneakers you’ve been waiting for are here

Are you a Harry Potter fan who also wears shoes? Harry Potter, but make it fashion.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-07 12:17:16 UTC ]
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Harry Potter E-Books Offer Hogwarts Lessons for All

“Harry Potter: A Journey Through Charms and Defence Against the Dark Arts” and “A Journey Through Potions and Herbology” are arriving in late June. Continue reading at The New York Times

[ The New York Times | 2019-05-31 18:46:34 UTC ]
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Harry Potter’s magical moving portraits could become a reality thanks to Samsung’s AI

No invitation to Hogwarts required. When Harry Potter first comes to Hogwarts School of Witchcraft and Wizardry, he is stunned to see the portraits that line the school’s storied stone walls move and talk. Thanks to artificial intelligence, that just might be a reality some day.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-05-23 12:27:04 UTC ]
More news stories like this | News stories tagged with: #hogwarts school #harry potter #artificial intelligence


Vans’ Harry Potter collaboration to showcase the houses of Hogwarts

Costa Mesa-based action sports brand Vans has announced an upcoming collaboration with Warner Bros. Consumer Products that’s all but guaranteed to put some magic in your step: a Harry Potter-inspired collection of shoes and apparel. The footwear assortment consists of four classic Vans sneaker... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #consumer products


Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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The ‘Harry Potter’ tour near London expands its universe

There is always something magical to uncover in the world of Harry Potter, which is the ultimate premise behind “The Making of Harry Potter” on the Warner Bros. studio tour near London, an experience that continues to reveal new secrets from the film franchise. The tour’s latest — and largest —... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #warner bros #film franchise


Harry Potter books burned at Catholic parish in Poland

Catholic priests in Poland draw criticism after they burned books that their owners said had evil forces. Continue reading at Stuff

[ Stuff | 2019-04-02 00:00:00 UTC ]
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Polish Priests Burn Harry Potter, Twilight Books In Protest Of The Occult

Catholic priests in northern Poland burned books and other objects they believe promote magic. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-01 21:44:32 UTC ]
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Rare ‘Harry Potter’ book featuring misspelled title fetches $90,000 at auction

A rare first edition of a "Harry Potter" book featuring a misspelled title fetched about $90,000 at an auction last week, the Independent reported Friday. The copy of "Harry Potter and the Philosopher's Stone" (published in the U.S. as "Harry Potter and the Sorcerer's Stone"), the first book in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-01 00:00:00 UTC ]
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Harry Potter books burned by Polish priests alarmed by magic

A Catholic group burns books and artefacts it judges to be symbols of evil sorcery. Continue reading at BBC News

[ BBC News | 2019-04-01 00:00:00 UTC ]
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Get 'The Cyber Risk Handbook -- Creating and Measuring Effective Cybersecurity Capabilities' ($43 value) FREE for a limited time

Cyber risk is a fast-growing enterprise risk, not just an IT risk. Yet seldom is guidance provided as to what this means. This ebook is the first to tackle in detail those enterprise-wide capabilities expected by Board, CEO and Internal Audit, of the diverse executive management functions that... Continue reading at Betanews

[ Betanews | 2019-03-09 00:00:00 UTC ]
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Little, Brown to publish Harry Potter and the Cursed Child behind the scenes book

An official behind-the-scenes book of the record-breaking play "Harry Potter and the Cursed Child – Parts One and Two" will be published by Little, Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter


Pentagram designs a Harry Potter font, and it’s magical

It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is now a bona fide franchise, with books, theme parks, and countless movies. The latest? The Crimes of Grindelwald, a sequel to the spin-off Fantastic Beasts and Where to Find Them. It’s playing in movie... Continue reading at Fast Company

[ Fast Company | 2018-12-07 00:00:00 UTC ]
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JK Rowling's Harry Potter fuels Bloomsbury profit rise

Anthony Bourdain’s Kitchen Confidential also helps boost publisher’s profits by 13% A surge in sales of Anthony Bourdain’s Kitchen Confidential and growing demand for the perennial favourite Harry Potter has helped to fuel a rise in first-half profits and revenue for the book publisher... Continue reading at The Guardian

[ The Guardian | 2018-10-23 00:00:00 UTC ]
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Bloomsbury hires new head of Harry Potter publishing

Bloomsbury Children’s Books has hired Mandy Archer to head up its Harry Potter publishing team. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Natalie Dormer to narrate Harry Potter: A History of Magic

This October Audible will release an audiobook of Pottermore Publishing’s Harry Potter: A History of Magic, read by Natalie Dormer. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Literature events company to create 'immersive' festival performances

A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller

[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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'Hogwarts' unveiled as theme of Harry Potter Book Night 2018

Bloomsbury Children’s Books has revealed that 'Hogwarts School of Witchcraft and Wizardry' will be the theme for Harry Potter Book Night 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campbell brown #mark thompson #heated debate #ad policy