Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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QUIZ: How Well Do You Remember the Food in Harry Potter?

I was a passionate Harry Potter fan as a kid (and teenager…and adult). I obsessed over the plots and characters, ... Continue reading at Book Riot

[ Book Riot | 2019-08-13 10:35:35 UTC ]
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Shout Your Fandom With These 34 Harry Potter Enamel Pins

I am absolutely, 100% on the enamel pin bandwagon and I am showing no signs of stopping. Not that I ... Continue reading at Book Riot

[ Book Riot | 2019-08-02 10:33:57 UTC ]
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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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The Perfect Fragrances for Harry Potter Characters, Part II

I’m back with more fragrances and Harry Potter characters! If you missed round one, be sure to check it out. ... Continue reading at Book Riot

[ Book Riot | 2019-07-20 10:31:12 UTC ]
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Falling In and Out of Love with HARRY POTTER

I was 11 years old when I fell in love with Harry Potter for the first time. It was the summer ... Continue reading at Book Riot

[ Book Riot | 2019-07-19 10:39:01 UTC ]
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Harry Potter and the Cursed Child behind the scenes book cover revealed

Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 22:49:55 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter #book cover

15 Magically Whimsical Harry Potter Planters and Accessories for Your Windowsill

Whether you plan to grow some devil’s snare or just some garden variety tomatoes, these Harry Potter planters are sure to get you started on the right note. Continue reading at Book Riot

[ Book Riot | 2019-07-16 10:36:27 UTC ]
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80 Matching Harry Potter Couple Tattoos: Critical Linking, July 16, 2019

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2019-07-16 10:30:09 UTC ]
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Quiz: Which Marauder from Harry Potter Are You?

After Harry, Ron, and Hermione, the most famous friendship from Hogwarts is certainly the four Marauders. Take this Harry Potter ... Continue reading at Book Riot

[ Book Riot | 2019-07-12 10:38:28 UTC ]
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Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
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The Perfect Fragrances for Harry Potter Characters

Your favorite Harry Potter characters got matched up with a perfect-for-them fragrance. Continue reading at Book Riot

[ Book Riot | 2019-07-03 10:34:16 UTC ]
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Harry Potter Prequel Series Coming to Television

Warner Brothers is in the very early stages of developing a Harry Potter prequel television series. Find out what we know so far. Continue reading at Book Riot

[ Book Riot | 2019-07-02 18:58:30 UTC ]
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'Harry Potter: Wizards Unite' Isn’t the Next 'Pokémon Go.' Good

'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired

[ Wired | 2019-06-25 11:00:00 UTC ]
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A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget

[ Engadget | 2019-06-24 17:28:00 UTC ]
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'Harry Potter: Wizards Unite' rolls out to 25 more countries

If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget

[ Engadget | 2019-06-22 20:26:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #good chance #harry potter

AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
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'Harry Potter: Wizards Unite' is available to play a day early

Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget

[ Engadget | 2019-06-20 16:42:00 UTC ]
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'Harry Potter: Wizards Unite' worldwide launch begins on June 21st

You'll be able to save Muggles from rogue magical creatures and misbehaving objects very soon: Niantic will finally start rolling out Harry Potter: Wizards Unite on June 21st. The company has announced the much-awaited mobile game's launch date outsi... Continue reading at Engadget

[ Engadget | 2019-06-19 01:16:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #june 21st #harry potter