Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


BA: new digital offers for high street

The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #booksellers association


Flooved offers digital book subs

A start-up digital textbook platform has agreed terms with 12 publishers ahead of a 1st September... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agreed terms #1st september


Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World

[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #augmented reality #comic books


Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek

[ AdWeek | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances


History Press makes redundancies, grows digital

The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press #small number


Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine content #digital world


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising


Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #magazine brands


Sony offers first Harry Potter book free with new reader

Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 08:51 Readers will be able to download the ebook of Harry Potter and the Philosopher's Stone for free with the limited edition model of the new Sony Reader. Further details have emerged about the Reader, which is set to go on sale in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sony reader #harry potter


Readmill Aims to Make Digital Reading Social

As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD

[ AllThingsD | 2011-09-01 00:00:00 UTC ]
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Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dennis publishing #digital products


Turnit Offers Free Digital Newsstand--And Says It Will Remain Free

Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle magazine #media content #magazine publishers


From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience


NOOK for iPad To Offer More Than 175 Digital Magazines

In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #barnes noble


Digital makes 75% of Informa sales

Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taylor francis #publishing sales #sales increased


Digital makes territorial rights "obsolete", claims Charkin

Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Liberty Media makes offer for Barnes & Noble

Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #$1bn


Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Reader’s Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results


Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg lp #readers digest #managing editor #operations director