Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business models, content strategy experimentation, and conflict between time-tested practices and new expectations from consumers. Titans like the Hearst Corporation, founded in 1887, have the advantage of reach and brand power, but face the industry-wide challenge of how to profit from something other than paper.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-12-04 00:00:00 UTC ]

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Self-Publishing Is Good for You … and Authors and the Book Industry

The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-08-26 00:00:00 UTC ]
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'Drastic action needed' to help Scottish writers

Author Janice Galloway has called on Creative Scotland to “to do something drastic” to stop the nation’s writers from struggling.   According to the Scotsman,  Galloway, author of The Trick is to Keep Breathing (Vintage Classics), has warned that most of Scotland’s writers are being left to... Continue reading at The Bookseller

[ The Bookseller | 2015-08-22 00:00:00 UTC ]
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The rise of the fall

While half of the publishing industry has taken advantage of the brief August lull to spend a fortnight in Devon reading Elena Ferrante, the reality—as many a hard-pressed publicist can testify—is that the autumn rush is almost upon us. In under a fortnight, Jamie Oliver’s Everyday Super Food... Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Can We Stop Pretending The Publishing Industry Is Fair Now?

Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost

[ HuffPost | 2015-08-06 13:54:21 UTC ]
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Future Artefacts fair seeks to show physical media far from dead

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[ The Guardian | 2015-08-02 00:00:00 UTC ]
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Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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Booksellers get free access to digital proofs

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[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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A "cooler", more creative children's publishing industry on show at CMC

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[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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For the Publishing Industry in 2020, Print Will Still Dominate Revenues

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[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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Unpaid internships 'should be banned to build diversity in publishing'

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[ The Guardian | 2015-07-09 00:00:00 UTC ]
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[ The Guardian | 2015-06-26 00:00:00 UTC ]
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[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Miley Cyrus and her pig: how to pose on a magazine cover with animals

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[ The Guardian | 2015-06-09 00:00:00 UTC ]
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BookCon 2015: YA Panel Celebrates WNDB, Talks Up Diversity

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[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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How Journalism Schools Are Adjusting to the Digital Age

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[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
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Google Wants To Help European Newspapers Join The Digital Age

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[ Fast Company | 2015-04-28 00:00:00 UTC ]
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Trade figures limber up for London Marathon

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[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Workflow Management that Works: Digital Solutions in India 2015

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[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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