Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business models, content strategy experimentation, and conflict between time-tested practices and new expectations from consumers. Titans like the Hearst Corporation, founded in 1887, have the advantage of reach and brand power, but face the industry-wide challenge of how to profit from something other than paper.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-12-04 00:00:00 UTC ]

Other news stories related to: "Hearst's Troy Young Spills: This Is How You Make Money In Digital Media"


SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this


Spanning the Globe

The last 10 days have been an especially busy period for all parts of the publishing industry, with major events taking place in London, Minneapolis, and Austin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this


Lightning strikes 50:50 deals

A new publishing model has launched, offering authors a 50% share of revenue on book sales.  Lightning Books, the fiction imprint of the newly created Eyestorm Media, operates a co-publishing model. It was founded by Eye Books owner Dan Hiscocks, a former director of the Independent Publishers’... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
More news stories like this


Liz Thomson to Step Down at BookBrunch

Thomson, a founding editor of the London-based online daily newsletter and website about the publishing industry, will leave her post after the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this


Report Looks at New Publishing Business Models

Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this


Frankfurt Book Fair Unveils New Opener: Digital Spotlight 2015

Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this


Publishing Industry Antics on April Fools

Books are a serious business, but the publishing industry had a little fun on April 1 to commemorate April Fools' Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
More news stories like this


5 Digital Magazine Trends to Keep an Eye On in 2015

By Ron Matejko A fter speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this


The Best-Selling Prisoner of Guantánamo

It has become a rite of passage for new authors in the digital age to obsessively check Amazon to track book sales and tweet positive reviews in the hopes of picking up new readers. But for one author, whose book was on the New York Times best-sellers list for three weeks, this isn’t possible.... Continue reading at Slate

[ Slate | 2015-03-19 00:00:00 UTC ]
More news stories like this


Legality of Spotify’s lyrics feature called into question

The real-time lyrics feature that Spotify added to its desktop app this past week hasn’t impressed the U.S. karaoke industry. Joseph C Vangieri, the CEO of DigiTrax, has called it “unfair competition for us American ‘Karaoke’ companies.”Lest you think that he has a beef with Spotify, know that... Continue reading at PC World

[ PC World | 2015-03-06 00:00:00 UTC ]
More news stories like this


This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company

[ Fast Company | 2015-02-18 00:00:00 UTC ]
More news stories like this


How Data Is Accelerating the Publishing Industry

By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
More news stories like this


On Writers and Writing review – Margaret Atwood on her profession

Drawing on her panoramic reading and her experiences of the authorly life cycle, Atwood surveys her trade with a mix of seriousness and gentle fun“You may find the subject a little peculiar,” warns Margaret Atwood, before she discusses the writer’s relationship with mortality. “It is a little... Continue reading at The Guardian

[ The Guardian | 2015-01-30 00:00:00 UTC ]
More news stories like this


TV books programmes: if nobody watches them, make better ones

The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian

[ The Guardian | 2015-01-29 00:00:00 UTC ]
More news stories like this


Why Google-Backed Press Fund Strayed From Its Mission to Help Charlie Hebdo

Charlie Hebdo is printing 7 million copies of its "survivor's issue," published one week after terrorists attacked the magazine's Paris office Jan. 7, killing 12 people. To print the additional copies, Charlie Hebdo, which usually puts out 60,000 copies per issue, received financial help from... Continue reading at Advertising Age

[ Advertising Age | 2015-01-21 00:00:00 UTC ]
More news stories like this


James Patterson resorts to blowing up new book Private Vegas

James Patterson, already among the world's best-selling authors, plans to shake up the publishing industry with the launch of his new novel, Private Vegas, which will self-destruct within 24 hours. Continue reading at Stuff

[ Stuff | 2015-01-21 00:00:00 UTC ]
More news stories like this


Authors speak out against ethnic and cultural stereotyping

Writers believe that the publishing industry still views them largely through a prism of ethnicity, but industry insiders say that there is no pigeonholing based on race. Authors told The Bookseller they are still defined by their racial identity for marketing purposes and receive more success... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this


Check it Out with Peter Brantley: Privacy for Library Patrons

Patron privacy has long been a concern for libraries and library users in the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this


Spanish publishers demand the return of Google News

Google removed its news aggregation service from Spain a few days ago, but the Spanish Newspaper Publishers’ Association (AEDE) is already asking the government to bring it back. AEDE claims the removal of Google News will be bad business for the publishing industry overall and will have more of... Continue reading at Betanews

[ Betanews | 2014-12-16 00:00:00 UTC ]
More news stories like this


Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
More news stories like this