Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor network to work across its 21 titles it’s calling “The Mix,” because, said digital chief Troy Young, “to just bet on the experts inside your building is short-sighted.” The post Hearst’s new platform approach: ‘You have to get it right at the start.’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-15 00:00:00 UTC ]
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Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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Hearst Magazines launches women's quarterly

Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week

[ Media Week | 2012-04-11 00:00:00 UTC ]
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E-book price probe 'approaching resolution'

The European and US investigation into ebook pricing may be approaching resolution, say US press... Continue reading at The Bookseller

[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
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J.K. Rowling's Website Starts Selling Harry Potter E-Books

It didn't take a Hogwarts magician to know this day would eventually come. The bookstore feature of J.K. Rowling's Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the... Continue reading at AllThingsD

[ AllThingsD | 2012-03-27 00:00:00 UTC ]
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What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
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Moodie leaves DK to start digital consultancy

Justin Moodie is leaving DK to start up his own digital consultancy, moving from his role as... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Hearst hires Lee Wilkinson as digital product director

Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week

[ Media Week | 2012-03-07 00:00:00 UTC ]
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A message from the Hearst Corporation: Celebrating 125 years

Since the San Francisco Examiner was published 125 years ago - March 4, 1887 - for the first time bearing on the masthead "W.R. Hearst Proprietor" - Hearst Corporation has been an organization constantly changing, growing, innovating. What st ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-05 00:00:00 UTC ]
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BA aims to kick-start indie ebook sales

The Booksellers Association is in “advanced” talks with two companies over an ebook... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Hearst appoints Prima publisher as Seaton joins Immediate

Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Hearst Ups Equity Interest in Fitch Group to 50 Percent

Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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Celsius to Showcase Open Platform Publishing Solution at NENPA 2012 Tradeshow

Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Browns launches ebook platform

Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Sherborne start for Winstone indie venture

Wayne Winstone, former head of children's books for Ottakar's and Waterstones and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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Faber's Ellis to join Literary Platform

Joanna Ellis, former marketing director at Faber, is to join The Literary Platform as associate... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Immediate Media acquires Hearst titles

Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. Continue reading at Media Week

[ Media Week | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc magazines #hearst magazines