Hearst Magazines Hires Its First VP for Experiential

Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams. "Deepening... Continue reading at 'AdWeek'

[ AdWeek | 2019-05-30 17:37:00 UTC ]
News tagged with: #hearst magazines #brand partnerships #magazine industry

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The Brightest Minds in Magazine Media Named to the Folio: 100

Folio: is pleased to unveil the 2018 Class of Folio: 100 Honorees. The annual list is comprised of the best and brightest minds in the magazine media industry today. From Corporate Catalysts to Industry Influencers and C-Level Visionaries, these honorees represent every sector: consumer, b2b,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #yale club #elite group #annual list #brightest minds


Bust Magazine Is on a Mission

Bust magazine has been publishing since the early ’90s, which in the current print media climate is no small feat. Continue reading at The New York Times

[ The New York Times | 2018-11-01 00:00:00 UTC ]
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Magazine Media Has Positive Outlook For 2019

SPECIAL SURVEY REPORT [caption id="attachment_139065" align="alignright" width="300"] SPONSORED BY:[/caption] One might expect recent layoffs, consolidations, frequency reductions, and closures in magazine media would have the industry feeling gloomy about its future, but a new survey of Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print revenue #publishers continue #double-digit increases #expected revenue #readers surveyed #frequency reductions #caption id= #magazine media


‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday

[ Digiday | 2018-10-25 00:00:00 UTC ]
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AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joanna gaines #tv personalities #interesting things #creative director


New Haven Biz Launches as Print Magazine

[caption id="attachment_139169" align="alignright" width="225"] New Haven Biz's inaugural October issue.[/caption] New Haven Biz, a b2b website and e-newsletter covering the business community of Southern Connecticut, launched its premier print magazine this month. The magazine debuts in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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How eMagazines Delivers Better Magazines (and Customer Service) on Mobile

Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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Former Hearst Editors Take On New Roles | People on the Move

[caption id="attachment_123566" align="alignright" width="150"] Joanna Coles[/caption] [caption id="attachment_138919" align="alignright" width="150"] Robbie Myers[/caption] Robbie Myers, the longtime editor-in-chief Elle magazine who departed from the brand at the end of last year, is rejoining... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business reporter #drag race


PCR promotes Boatman and Bohm, hires Luck

Little, Brown Book Group division Piatkus Constable Robinson (PCR) has promoted publishers Anna Boatman and Zoe Bohm and hired Gina Luck as PCR brand publisher. Continue reading at The Bookseller

[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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Minnesota Business Magazine To Cease Operations | Industry Notes

Minnesota Business Magazine Shutters Minnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #productive people


Heads roll at 'Cosmopolitan' amid the magazine industry roller coaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dozen staffers #magazine industry #heads roll


Heads roll at 'Cosmopolitan' amid the magazine industry rollercoaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dozen staffers #magazine industry #heads roll


Hearst Mags Reveals Major Editorial and Business-Side Changes | People on the Move

[caption id="attachment_138663" align="alignright" width="150"] Jessica Pels[/caption] Hearst Magazines announced several changes to its editorial and leadership staff this week, including appointing Jessica Pels, most recently the digital director of Cosmopolitan.com,  as editor-in-chief of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #condé nast


Time magazine owner suggests it shouldn't be a weekly anymore

Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age

[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Lee Enterprises Reverses Course, Un-Hires New Publisher After Tweets Surface

[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Montana Magazine Shuts Doors After 48 Years

Montana Magazine, the bimonthly title which has chronicled Big Sky Country since its inaugural issue in 1970, has shut its doors after 48 years, publisher Lee Enterprises announced Wednesday. "Unfortunately, the dynamics of the publishing business have changed, and the magazine has reached the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-21 00:00:00 UTC ]
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What is experiential content and why should you care?

Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday

[ Digiday | 2018-09-19 00:00:00 UTC ]
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After Fetching a High Price, Time Magazine Moves Into a New Era

Time’s sales and profits, like those of most print publications, have been shrinking every year, a situation that made it difficult to sell the magazine, even with its storied past. Continue reading at The New York Times

[ The New York Times | 2018-09-18 00:00:00 UTC ]
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Time Magazine purchased by Salesforce founder Marc Benioff and wife Lynne

Salesforce founder Marc Benioff and his wife Lynne agreed to acquire Time magazine from Meredith for $190 million in cash, joining Jeff Bezos among tech billionaires buying venerable print publications.The move thrusts the brash 53-year-old entrepreneur, who helped lead the shift of software to... Continue reading at Advertising Age

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
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Salesforce Billionaire Marc Benioff Agrees to Buy Time Magazine

Marc Benioff, the chief executive of Salesforce. He and his wife, Lynne, have agreed to buy Time magazine from Meredith Corporation for $190 million. Continue reading at The New York Times

[ The New York Times | 2018-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$190 million #meredith corporation #marc benioff