Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com and Elle.com. He fills the role most recently held by Kristine Welker, who has been named vp, publisher and chief revenue officer of Hearst’s planned magazine launch in collaboration with TV’s Dr. Oz. He’ll start Sept. 3 and report to Michael Clinton, president, marketing and publishing director at Hearst. With publishers facing enormous downward pressure on digital ad rates, Hearst has been exploring new forms of ads including native that can command premium ad rates. As group vp of advertising for The New York Times, Haskell, 44, helped shake off the venerable brand’s dusty image by pushing new digital capabilities. Haskell was key to the founding of the Times’ Idea Lab, a group that cooks up customized ad campaigns based on successful editorial features, the Times’ answer to native advertising. “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum,” Clinton said in an announcement. “Working closely with HMDM content and product groups, Todd and his team will help marketers build effective multiplatform experiences to engage their consumers in exciting... Continue reading at 'AdWeek'

[ AdWeek | 2013-07-29 00:00:00 UTC ]
News tagged with: #business development #forward momentum #working closely #meredith corp #work closely

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Forbes to Explore Sale of 96-Year-Old Magazine

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[ Advertising Age | 2013-11-15 00:00:00 UTC ]
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Argentina’s Bookstores Thrive Despite Digital Challenges

Despite the growth of online bookselling and a 7X increase in the number of ebooks, Argentina's 2,256 bookstores are still responsible for 80% of annual book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
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Google Books case: digitizing 'snippets' of text is ruled 'fair use'

US Circuit Judge Denny Chin says Google Books falls under fair use, while the Authors Guild calls it copyright infringement. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-15 00:00:00 UTC ]
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Good Housekeeping Gets New Editor-in-Chief

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[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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Finding the Seeds of Inspiration in Distant Echoes of Childhood

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[ Publishing Perspectives | 2013-11-13 00:00:00 UTC ]
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All You Courts Hispanic Market With Custom Magazine

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[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Jane Francisco Named Editor-in-Chief of Good Housekeeping

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[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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[ Betanews | 2013-11-12 00:00:00 UTC ]
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With 90M Users, Flipboard Launches Shopping Magazine Experience

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[ Fast Company | 2013-11-11 00:00:00 UTC ]
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[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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[ Publishers Weekly | 2013-11-04 00:00:00 UTC ]
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[ Advertising Age | 2013-11-02 00:00:00 UTC ]
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Time Inc. shakeup: Pearlstine returns from Bloomberg

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[ Crains New York | 2013-11-01 00:00:00 UTC ]
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