Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'

[ AdWeek | 2013-12-13 00:00:00 UTC ]
News tagged with: #ll hear #cocktail party

Other Publishing stories related to: 'Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors'


Emi Ikkanda Named Executive Editor of Tiny Reparations

Ikkanda will join the Penguin Random House imprint as executive editor August 1. She will also acquire selectively for Dutton and Plume. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tiny reparations #penguin random house


2 Literary Novels Find the Poetry in Animal Rescue

A Nobel laureate and a future publisher play major roles in Margarita Engle’s “Singing With Elephants” and Michael Morpurgo’s “The Puffin Keeper.” Continue reading at The New York Times

[ The New York Times | 2022-06-03 04:06:53 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #margarita engle #michael morpurgo #puffin


U.S. Book Show: Our 2022 PW Editors' Picks Panels and More

Did you miss the U.S. Book Show last week? Watch the Editors' Picks panels, along with the rest of our programming from the second annual U.S. Book Show, from now until the end of August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #picks panels


Dov Forman Wants You to Know His Great-Grandmother’s Holocaust Story

An 18-year-old student and a 98-year-old survivor teamed up to write “Lily’s Promise,” a best-selling memoir of Auschwitz and its aftermath. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:09 UTC ]
More news stories like this | News stories tagged with: #holocaust story #best-selling memoir #memoir


Finding Hope When Grief Leaves ‘A Hole in the World’

In her debut book, Amanda Held Opelt reflects on loss, including the death of her sister Rachel Held Evans, and looks at different cultures to argue for why Americans must learn to normalize difficult emotions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #finding hope #debut book


R&L’s Religion Editor is Running at Full Speed

Rowman & Littlefield’s new senior executive religion editor Richard Brown discusses his plans for growing R&L’s frontlist, challenges in today’s religion publishing industry, and the need for books that “illuminate dark places of society and dark places of the soul.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #full speed #rowman littlefield #dark places #religion publishing


Netflix's Love, Death and Robots finds the 'nerd joy' of adult animation

What happens when animation geeks get the greenlight to produce whatever they want? You get Netflix's Love, Death and Robots, an anthology series that's meant to remind viewers that cartoons aren't just for kids. You'd think that would be a foregone conclusion in 2022, decades after anime has... Continue reading at Engadget

[ Engadget | 2022-05-21 13:00:32 UTC ]
More news stories like this | News stories tagged with: #generational shift #find ways #great thing #anthology


Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek

[ AdWeek | 2022-05-21 00:26:05 UTC ]
More news stories like this | News stories tagged with: #told staff #media company #publishers including


Roger Angell, editor, baseball writer at the New Yorker, dies at 101

As fiction editor, he helped mold the stories of generations of writers. As a sportswriter, he was enshrined in the writers’ wing of the National Baseball Hall of Fame. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 21:24:22 UTC ]
More news stories like this | News stories tagged with: #fiction editor


Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
More news stories like this | News stories tagged with: #world war


A Portrait of an Angry Young Woman Set in Contemporary India

Naheed Phiroze Patel’s debut novel Mirror Made of Rain follows Noomi Wadia, an indignant young woman raised in a Parsi family in India, through a world that is keen to control women and safeguard long-established pecking orders. Since her childhood, Noomi has had a difficult relationship with... Continue reading at Electric Literature

[ Electric Literature | 2022-05-19 11:00:00 UTC ]
More news stories like this | News stories tagged with: #contemporary india #control women #difficult relationship #electric literature #debut novel


Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-05-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #clean rooms #hearst


Bloom Books Is Helping Young Readers Grow

The new imprint from Ulysses Press aims to foster a love of reading in juvenile and young adult readers Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this |


2 great thrillers to read now -- and 2 for your summer reading list

Get ready for summer with domestic suspense novels by Lisa Scottoline, Sally Hepworth, Katie Gutierrez and Amanda Jayatissa Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 12:00:14 UTC ]
More news stories like this | News stories tagged with: #lisa scottoline #sally hepworth


U.S. Book Show 2022: PW Editors’ Picks Panels

Our reviews editors put together eight virtual panels, each featuring the editors of several big fall titles in a given category or age range. Here, those editors tell us why their books stand out. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw editors #picks panels #virtual panels #age range


Finding wisdom in Charles Baudelaire’s mad scribblings

A new translation of ‘The Late Fragments’ reveals the great French poet’s wit and foresight Continue reading at The Washington Post

[ The Washington Post | 2022-05-11 12:00:03 UTC ]
More news stories like this |


Wowing Young Readers: Close-up on Union Square Kids

It’s full steam ahead for Union Square Kids. The publisher’s dynamic line of children’s, middle grade, and YA titles includes well-established authors and illustrators and new voices alike. Editorial director Tracey Keevan shares the vision behind Union Square Kids, its publishing aspirations,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade


Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with: #digital media


France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks

The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
More news stories like this | News stories tagged with: #post france #audiobooks appeared #digital audio #audiobook


15 great paperback books coming out this May.

I love paperbacks. They’re more affordable and lighter than their hardcover elder siblings, and you don’t have to deal with the flaps of a book jacket (don’t @ me). Sometimes they come with a cute little cover re-design. In case you missed these stellar books the first time around, here they are... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-03 16:24:58 UTC ]
More news stories like this | News stories tagged with: #love paperbacks