Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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At Asymptote, Sang Young Park discusses his English-language debut novel, Love in the Big City, an ambitious love story told in a colloquial tone with copious pop culture references. “Being a young writer in the twenty-first century is exactly like being a young person in the twenty-first... Continue reading at The Millions
[ The Millions | 2022-01-31 21:30:58 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
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The shortlist for the 2021 Sunday Times Charlotte Aitken Trust award includes poetry, nonfiction, and three novels. The post The UK’s Sunday Times Young Writer Award Names Its 2021 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-25 12:58:34 UTC ]
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The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-23 07:16:43 UTC ]
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For the first time on record, picture books outsold fiction for young readers through the TCM, after clawing back a huge deficit. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 08:33:40 UTC ]
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In a new book, a cold-case team identifies a Jewish man as the likely culprit, stirring questions about culpability in extreme circumstances. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 19:32:39 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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The longtime journalist recounts the oddball characters and vibrant newsroom of the Washington Star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:26 UTC ]
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Quadrille is publishing a companion book to the eighth series of BBC1's "The Great British Sewing Bee". Continue reading at The Bookseller
[ The Bookseller | 2022-01-14 07:31:43 UTC ]
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In this, our first preview for Pandemic Year Three, we offer up nearly 200 books, with the hope that they can, in some small measure, act as a balm, an escape, a distraction, a source of pleasure, a reason for hope, a source of light in the darkness. The post Most Anticipated: The Great First... Continue reading at The Millions
[ The Millions | 2022-01-13 11:00:37 UTC ]
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IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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In “Mala’s Cat,” Mala Kacenberg describes her time hiding out in the forest during World War II after losing her family. Continue reading at The New York Times
[ The New York Times | 2022-01-12 10:00:02 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Will Young has written an accessible A-Z guide on mental health, Be Yourself and Happier, for Ebury Spotlight. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 07:27:21 UTC ]
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Escape the midwinter doldrums with new books by Lisa Gardner, Elizabeth George, Alafair Burke and more Continue reading at The Washington Post
[ The Washington Post | 2022-01-06 13:00:32 UTC ]
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As we reach the centenary of "The Wasteland," a new look at Eliot beyond the poem that defined him Continue reading at The Washington Post
[ The Washington Post | 2022-01-05 13:00:19 UTC ]
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In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Telling your story in a book is hard enough. But what if it ends up on screen? Adam Kay, writer of This Is Going to Hurt, and Dolly Alderton, who penned Everything I Know About Love, relive the shocksMore cultural highlights of 2022Most people find seeing themselves on screen distinctly... Continue reading at The Guardian
[ The Guardian | 2021-12-29 14:00:23 UTC ]
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