Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek
[ AdWeek | 2013-02-20 00:00:00 UTC ]
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Homoerotic “Boy Love” manga aimed at young women and raunchy teen literature made up... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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Digital revenue will be foremost on the minds of newspaper publishers as three of their trade organizations converge on New Orleans next week. “It’s really important that we just keep pushing forward on how to maximize the digita ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
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The Literary Platform and Bath Spa University have partnered on a new bursary for partnering... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Condé Nast's Glamour and Hearst's Good Housekeeping the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today. Continue reading at Media Week
[ Media Week | 2013-02-14 00:00:00 UTC ]
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Over the past eight years, more than 300 Florida middle and high school students graduated from aspiring writer to published author, thanks to the Océ Future Authors Project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-13 00:00:00 UTC ]
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Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Decline in advertising has caused publisher to seek buyerAmericanStyle magazine, a quarterly publication catering to consumers and producers of fine crafts, has suspended publication and is seeking a buyer, its Baltimore-based publisher announced this week. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-02-08 00:00:00 UTC ]
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One key to selling more books is to produce great books, and people will recommend and buy them. Don't be satisfied with the merely good. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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The Society of Chief Librarians (SCL) is to review its purpose and how it works, as it seeks to... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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In 1948 some 70,000 books were looted from Palestinian libraries by the state of Israel. A new documentary considers their fate and the implications of intellectual occupation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-06 00:00:00 UTC ]
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Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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It’s been a year and a half since Joseph-Beth Booksellers, headquartered in Cincinnati, emerged from Chapter 11 bankruptcy protection with a new owner, after founder Neil Van Uum was outbid in an auction by Robert Langley, his landlord at the Mall at Lexington Green in Lexington, Ky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Midpoint Trade Books has signed a distribution deal with Digital Leaf, a London-based children’s book and app publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-28 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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