Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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As it enters its fourth decade, the Great Courses, the Teaching Company’s educational audio and video publisher, has increased its focus on digital video content and distribution—all while inking new deals with such partners as Penguin Random House and Scientific American. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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The book began as a series of weekly newspaper columns in which the author attempted to trace the path of the Dutch artist’s early years. Continue reading at The Washington Post
[ The Washington Post | 2020-09-10 13:27:53 UTC ]
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Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-17 23:12:56 UTC ]
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For your listening pleasure, books by John le Carré, Marion Winik and Lynne Truss Continue reading at The Washington Post
[ The Washington Post | 2019-12-17 17:01:13 UTC ]
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Literary agents are the gate keepers of the publishing world, but not all agents represent all genres of writing. This post shares how to find a literary agent appropriate for your writing project, including links to agents representing various genres. The post How to Find a Literary Agent:... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-04 18:25:07 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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NEW YORK – ESPN The Magazine took home Folio:’s first-ever Magazine of the Year Award. The magazine was selected for it’s consistent coverage of stories and controversies that transcend the sports industry and relate to a much broader audience, as well as for its graphic covers and designs. “We... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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As the editor of the Guardian through a period of tumultuous industry change, Alan Rusbridger says that the news sector needs to be fixed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-28 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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In 2014, the International Digital Publishing Forum executive director, Bill McCoy, spoke to 'PW' about the organization’s goals, influence, and success in advocating for accessibility in publishing and how ePub 3 will push its agenda forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Maintaining the status quo is anathema to any digital solutions player. Not only is the competition always snapping at their heels but the client base (i.e., the publishing industry) constantly demands something new, unique, and robust to keep the workflow energized, audiences engaged, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Education has finally started moving. And like events at the edge of a black hole, where the laws of physics stop working, this transformation of education from its traditional methodology is taking place so quickly that it is already happening before we are even aware of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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The experiential brand offers plenty of fodder for publishers trying to innovate. The post Pop-Up Magazine Rethinks the Definition of Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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Radhika Jones, an editor in the books department at The New York Times, is expected to be named the next editor of Vanity Fair. Continue reading at The New York Times
[ The New York Times | 2017-11-12 00:00:00 UTC ]
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Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Charles Darwin’s great-great-grandson has created a “treasure trove” of rare, first edition and antiquarian books from the archives of his emporium store in Somerset. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
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Woven Digital, which publishes millennial-focused brands such as BroBible and Uproxx, recently laid off just under 20 employees, according to multiple people with knowledge of the California-based company.Most of those affected worked for HitFix, an entertainment news site acquired by Woven in... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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