Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps between A and B. At Say, we started with five people, so you just did what you needed to do. I think that’s changing here a lot, but I would say there are more stakeholders in every decision. What was your first big task when you got here? Making our guiding light the user. What was the guiding light before? The business. But there was a lot done before I arrived. I want to be clear: I’m just writing a second chapter. Two of your biggest hires—Amy Odell and Leah Chernikoff—had digital backgrounds. Do you make an effort to hire people who are digital natives? First, it’s about finding great people. I think there are wonderfully talented people in print, but you’ve got to be able to live in the moment. The young, modern digital editor doesn’t just think about content, they think about content and distribution. When you sit with a group of young editors, you’ll hear them say, “Oh yeah, that worked, that was cool; that didn’t work at all.” When you sit with other editors, it’s like, “That’s a good idea.” The difference between those two things is massive. Everyone’s trying to find the key to successful native advertising. What’s Hearst’s approach? We write content around a thesis and a... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-13 00:00:00 UTC ]
News tagged with:
#ll hear
#cocktail party
Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week
[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#weekly women
#tv titles
#tv brands
Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad app
#barnes noble
Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#road track
Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior vp
#ziff davis
The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longtime editor
#media decoder
Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this |
Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital network
#prevention magazine
#full swing
Larry Hackett, managing editor of People magazine, has been re-elected president of the American Society of Magazine Editors today at its annual meeting. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american society
#magazine editors
#managing editor
#people magazine
#annual meeting
Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek
[ AdWeek | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hgtv magazine
#hearst magazines
Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines
#digital edition
#digital editions
With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad-page champ
#magazine apps
#print advertising
#magazine brands
John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#keynote speaker
The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week
[ Media Week | 2011-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#royal mail
#long-term damage
#magazine business
As Meghan O'Rourke reported here last week, VIDA, an organization for women writers, has released a tally of male and female bylines for the 2010 run of 14 high-end, literary-oriented magazines. Despite a couple of relatively bright spots (the New York Times Book Review surprisingly being one),... Continue reading at Slate
[ Slate | 2011-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bright spots
Written By: Charlotte Williams Publication Date: Tue, 08/02/2011 - 09:05 Michael Dover, Weidenfeld & Nicolson editor-in-chief non-fiction, is to retire at the end of June this year, with several promotions effective from 1st March also marking a time of change for the company. Dover has... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1st march
#senior team
#penguin books
Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Continue reading at Media Week
[ Media Week | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst corporation
Hearst Corporation has made a "binding offer" of 651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week
[ Media Week | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst corporation
#binding offer
#licensing agreement
McIlveen was previously editor-in-chief of news.com.au and founding editor of Daily Mail Australia. He takes on Tory Maguire’s former role at the Age and SMHFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFormer News... Continue reading at The Guardian
[ The Guardian | 2024-01-22 04:15:05 UTC ]
More news stories like this | News stories tagged with:
#free morning
#founding editor
#latest updatesget
#free app
#guardian australia
#news corp
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive team
#advertising industry
#today announced
#vice president
#general manager
#conde nast