Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and tutorials are in the works, per Hearst, with topics to include fashion, beauty and relationships. And according to The Wall Street Journal, AwesomenessTV has big content plans. "You might one day see a scripted version of a show like 'Gossip Girl' on the Seventeen channel," AwesomenessTV CEO Brian Robbins told the paper. On the MCN side, Hearst said users can create new channels under the Seventeen umbrella. "Our partnership with AwesomenessTV speaks to the growing importance of digital video content and Hearst’s commitment to being a key player in the creation and distribution of entertaining programming, wherever, whenever and however people want it," said Hearst Magazines president David Carey in a statement. "AwesomenessTV is a leader in this area and we are very excited to join with them to expand Seventeen across the fastest growing platform to build its ever-expanding fan base." Hearst announced the new YouTube effort on Tuesday at its "magazine Upfront," where the publisher also revealed plans for two live conferences centered around the Cosmopolitan brand. Continue reading at 'AdWeek'
[ AdWeek | 2013-10-16 00:00:00 UTC ]
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Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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The Decitre chain of bookstores has created an online community to help consumers find books to... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Hodder has launched its first online science-fiction, fantasy and horror community, Hodderscape,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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A non-profit body representing the interests of self-published authors will launch this spring... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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W H Smith has launched its new Richard & Judy Children’s Book Club promotion with a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Amazon has this morning launched an e-commerce site in India called Junglee.com. The platform... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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After an extremely short run, J.C. Penney’s Esquire-curated ecommerce site, CLAD, shutters. CLAD debuted in November 2011, and its final sale will end January 31. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-30 00:00:00 UTC ]
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Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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Bloomsbury is to launch a new literary imprint, Bloomsbury Circus, to accommodate its expanding... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Faber and Faber has set up a social media hub, The Spark, for teenagers to get involved in Faber... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured). Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Add the New York Post to the growing list of publications that are releasing apps optimized for the Kindle Fire and in this case, other seven-inch Android tablets too. “This app adds to our array of critically-acclaimed and successful app ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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Amazon has hired Mauro Widman as Kindle "vendor manager" in Brazil, to prepare for a... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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