HC hires two for marketing team

HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
News tagged with: #marketing team

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John Legend and Team Join Zando for New Imprint

Singer John Legend and members of the Get Lifted Film Company have partnered with Zando to form a new imprint, Get Lifted Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #john legend

Question how you hire

Most of us will have been to at least one job interview where we felt a real connection with our interviewer. Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 00:18:14 UTC ]
More news stories like this | News stories tagged with: #real connection #job interview

'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book

Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #raising funds #open market #secure future

Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing

Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | News stories tagged with: #macmillan

“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados

Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #film adaptation #turn led

Rochester and Bayard-White join Hay House as editorial team expands

Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Rosen and Dunbar team up for 'charming' illustrated poetry collection with Walker

Michael Rosen and Polly Dunbar are teaming up for the first time to create a "charming" illustrated collection of poems for toddlers with Walker Books. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 21:22:46 UTC ]
More news stories like this | News stories tagged with: #illustrated collection #walker books #michael rosen

Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reluctant readers #reading agency

Bookouture boosts editorial team as Gleeson steps up

Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:44:12 UTC ]
More news stories like this | News stories tagged with: #editorial team

Richard Osman, inspired by ‘The A-Team,’ has created a delightful band of elderly sleuths

‘The Man Who Died Twice,’ the latest in Osman’s Thursday Murder Club series, is a notably entertaining mystery novel Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 12:00:00 UTC ]
More news stories like this | News stories tagged with: #elderly sleuths #richard osman

String of hires at One More Chapter as Morgan steps up

HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 18:15:19 UTC ]
More news stories like this | News stories tagged with: #editorial teams

ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Crime fiction stars team up to support Barnardos

This Halloween, a group of crime writers including Peter James, M W Craven, T M Logan and Trevor Wood are publishing a spooky crime anthology to help raise funds for the Barnardos Children in Crisis Appeal, set up in the wake of the "shadow pandemic" created by Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 02:35:23 UTC ]
More news stories like this | News stories tagged with: #anthology #raise funds

Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #children's book #book market