HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started embracing more private forms of social media; today it's reshaping itself into a digital media publisher that helps brands develop content.Instead of relying on its own properties of apps and websites for traffic, Whisper has take a digital distribution approach similar to BuzzFeed. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-13 00:00:00 UTC ]
Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this |
Campaigners trying to create a community library in Kensal Rise are seeking £70,000 of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community library
#kensal rise
The 'Find Waldo Local' campaign, held nationwide for the month of July, had customers hunting for Waldo in independent bookstores and businesses. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big boost
#sports books
#major part
#christmas market
#publishers hasten
Shadow culture minister Dan Jarvis has spoken out about local library campaigns, criticising the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaigners
The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legal action
#gloucestershire libraries
#step back
Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this |
If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big time
#book industry
#$100 million
An anonymous behind-the-scenes look at modern policing is the latest title to be snapped up by... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern policing
#latest title
A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this |
Publishers Association c.e.o. Richard Mollet has been elected as chairman of the Alliance Against... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard mollet
#publishers association
Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
#walt disney
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine websites
#ad tech
The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#final push
Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free apps
#tablet user
#tablet users
#study commissioned
Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
More news stories like this |
The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#souls college
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners