Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’

Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in determining what we read and whether publishers make any money. The idea of challenging the wide-open worldwide web has been replaced by platforms and publishers who maximize the amount of time you spend with them and find clever ways to stop you leaving. That may be great news for advertisers and the platforms themselves, but it’s a real concern for the news industry,” she said. The post Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-07-06 00:00:00 UTC ]
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