Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside... Continue reading at 'AdWeek'
[ AdWeek | 2021-10-18 11:36:54 UTC ]
[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Kathy Settle has been announced as chief executive of the Leadership for Libraries task force. Settle is currently director for digital policy and departmental engagement in the Government Digital Service (GDS), part of the Cabinet Office. She will begin the new role in April, while continuing... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Grupo Planeta, the world’s largest Spanish-language publisher, unveiled a new president this week, with the announcement that José Creuheras Margenat will succeed José Manuel Lara Bosch, who passed away in January. Barcelona-based Planeta is family-owned: José Manuel Lara Bosch took over the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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HarperCollins' group digital director Nick Perrett is to leave the publisher later this month. Perrett, who began at HarperCollins in October 2012, will be leaving on 20th February to pursue a new opportunity. Executive children's publisher Ann-Janine Murtagh will now take on day-to-day running... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Henry Sene Yee has been named creative director of Macmillan's new imprint, Flatiron Books, in addition to his current role as creative director for Picador Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:19 Vintage has appointed two new members of staff, recruiting Victoria Murray-Browne as editor at Vintage Books, and Kate Watson as press officer at Vintage Publishing. Murray-Browne has moved into the former role of Frances... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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